Shopify Google Analytics 4 (GA4) Guidebook

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Chapter 2: Setting up and Optimizing GA4

Create a New GA4 Property on Your Existing Google Analytics Account

The following steps will help you create a GA4 property on your existing Google Analytics account. Follow these steps if you already have a Google Analytics account and actively using it.

Step 1

GA4 Admin

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Navigate to

Google Analytics⁠

and click “ADMIN” from the bottom left corner.

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Step 2

Create Property

Click “Create Property”.

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Step 3

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Type up a “Property Name”, and choose “Country” and “Currency”. Click NEXT.

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Step 4

Account name

Choose your Industry and Business Size and click NEXT.

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Step 5

Drive Online Sales

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Choose “Drive Online Sales”. This is the best choice for Shopify merchants. Click CREATE.

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Step 6

Accept terms

Click the “I also accept the Data Processing Terms as required by GDPR.” field and click “I ACCEPT”.

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Step 7

Go to Google Analytics

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Now you have to create a “GA4 Data Stream”. Click “WEB”.

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Step 8

Create stream

Type your website URL and Stream Name. You can use your Shopify store’s URL and name in these fields. Click “Create stream”.

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Step 9

Get Measurement ID

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Your “Google Analytics Account”, “GA4 Property,” and “GA4 Data Stream” have been created. Now click COPY icon to get your measurement ID.

Save this somewhere as you will need to use this information in the setup phase.

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You're all set! Congratulations on successfully creating a new GA4 Property within your existing Google Analytics account! 🙌 🎈

👉 Next Chapter:

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8 Important GA4 Settings for Shopify Merchants⁠

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