Shopify Google Analytics 4 (GA4) Guidebook

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Chapter 2: Setting up and Optimizing GA4

Creating a Google Analytics Account from Scratch

Follow these steps if you want to create a new GA4 property.

We DO NOT recommend using Google’s official Google Analytics migration tool.

Step 1

Go to Google Analytics

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Navigate to

Google Analytics⁠

and click “Start measuring”

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Step 2

Account name

Type up your “Account Name” and click NEXT.

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Step 3

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Type a “Property Name”, and choose “Country” and “Currency”. Click NEXT.

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Step 4

Choose industry and business size

Choose your Industry and Business Size and click NEXT.

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Step 5

Drive Online Sales

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Choose “Drive Online Sales”. This is the best choice for Shopify merchants. Click CREATE.

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Step 6

Accept terms

Click the “I also accept the Data Processing Terms as required by GDPR.” field and click “I ACCEPT”.

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Step 7

Choose a platform

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Now you have to create a “GA4 Data Stream”.

Click “WEB”.

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Step 8

Create stream

Type your website URL and Stream Name. You can use your Shopify store’s URL and name in these fields.

Click “Create stream”.

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Step 9

Get Measurement ID

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Your “Google Analytics Account”, “GA4 Property,” and “GA4 Data Stream” have been created. Now click COPY icon to get your measurement ID. Save this somewhere as you will need to use this information in the setup phase.

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As simple as that 😎

👉 Next Chapter:

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Create a New GA4 Property on Your Existing Google Analytics Account⁠

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