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For Mentors
2. Helping to build presence
Help others build and amplify their work
Why it matters
As someone familiar with your contacts, friends, and former colleagues’ skills, you’re well-positioned to help them build and amplify their brand. Your word and sponsorship will go a long way with your network, as that BIPOC and women face throughout their careers - particularly during the job hunt process.
Even if you don’t think you’ve got the strongest relationships to a connection, ask anyway - folks are often more keen to help than you’d expect. As a bonus, it’s also a great way for you to strengthen the connection as it gives you an excuse to re-connect.
What to remember
Ways to help folks build presence
Level of Effort
Action
1
Add former colleagues to your LinkedIn (LI) to help them expand networks they have access to
1
or share LI posts from colleagues to drive increased exposure and visibility on LI feed
2
to strengthen their reputation (prioritize those with fewer than 3, as more become difficult for hiring managers and recruiters to review)
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More Resources
Tips on writing strong LinkedIn recommendations
Tips for meaningfully commenting on LinkedIn
Understanding why sponsorship is so critical
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