Mapping

Using this to frame learning

Product led growth: journey

Who is actively engaged in this leg: More complex

Who is actively engaged in this leg: More complex

Lens

Discovery - Consideration

Start

Activate

Convert

Sales - Engage

Scale - Grow

Scale - Advocacy

Cancellation

Who

Product Marketing

Marketing

Customer Success

Product Marketing

Marketing

Sales

Marketing

Product Marketing

Marketing

Sales

Customer Success

Sales

Customer Success

Marketing

Sales

Customer Success

Pain points 😥

Opportunities 💡

KPIs

There are no rows in this table

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