Explore

E-Commerce Website for the Artist, Zoe Burke

Capstone Project 1

⁠

Local Business⁠

(Real Client)

⁠

Screen Shot 2021-06-09 at 11.30.14 AM.png

⁠

Project Background

Zoe Burke (b. 1991, NYC) is an American multimedia artist. Her disciplines are highly mutable but she identifies as a musician, performer, sculptor and illustrator. She has defines her journey as an artist as, “

an American who is invested in exploring the myopic amnesia and the persistent sense of loss that is exclusive to America.” She has a well defined aesthetic exemplified here in the Guardian article, '

A reconsideration of the white male cowboy.'⁠

She recently made a series of ceramic vases, which she hopes to create an e-commerce site to display, archive, and (most importantly) sell work online. She has a

site for her regular work⁠

, but wants to build a separate site for her ceramic business.

Goal

The goal of this project is to create a responsive and running e-commerce website for Zoe Burke.

Scope

Deliverables to DL and Zoe: Design Lab asks for 80 hours to complete this project.* Their final deliverable will be a high-fidelity prototype to hand off to developers. Zoe needs an e-commerce website as soon as possible. (Scheduling and deliverables discussion will be on 6/10.)

High Level Design Goals and Objectives

Build a relationship with my client and understand the business

Balence User and Business Goals

Help Business identify their market and users

Design easy-to-use e-commerce website

Maintain and elevate client’s current branding

Constraints

Web Development (& Budget)

Timeframe

Non-Mutable Content (High res pictures are already available.)

⁠

Strong Branding⁠

⁠

Key Features (dependent on upcoming research)

Homepage

Products page

Company history or “about us”

Email Signups

Check out pages

High Level Task List:

Schedule Meeting with Business Owner

Create a document that expresses the expectations from both the client and me

Secondary Market and Competitive Analysis

User interviews

Persona Creation

User navigation patterns and task flows

Sketches and Designs

Prototypes

Development (Either recruit developer or upload designs on Webflow or Square)

Case Study

Optional: Help business with product’s/ site’s PR.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.