To get an organization to start doing UX research, you can try the following approaches:
1. Show real user feedback: Conduct a simple usability test with real users and record their experiences. Share the video with the organization to demonstrate the value of understanding user needs and pain points.
2. Acknowledge business goals: Create a list of business goals and put them in a column. Then, create another column for user needs. Show the organization that addressing both business goals and user needs is essential for a successful product.
3. Volunteer for extra work: Offer to conduct UX research in your spare time or after hours. This demonstrates your commitment to the project and can help you gain more trust and influence within the organization.
4. Share success stories: Present case studies or examples of other companies that have benefited from UX research. This can help the organization understand the potential return on investment and the importance of user experience.
Remember, it‘s essential to communicate the value of UX research and how it can ultimately benefit the organisation and its customers.
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