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Verbal Identity

👨🏻‍💻 Brand Voice

audio-book

SORO’s brand voice in a nutshell is sincere, reassuring, and knowledgeable.

👨‍👩‍👧‍👦 Customer Persona

The introspective go-getters
“When I see a problem, I will intentionally look for the best way to make it work for my overall well-being.”
Primary: Individuals in their late 30s - 60s in the AB → Upper C Market looking for ways to mitigate skin issues that arise as they age gracefully.
Secondary: Young adults Early 20s-30s in the AB → Upper C Market who want to be proactive with alleviate acne, blemishes, and other skin issues driven by hormones as they find their authentic selves.

👤 Brand Guide/Persona

The sophisticated friend with sincere and informative advice.
SORO Skincare is that friend who did the research on skin so you don’t have to. The brand is sincere in helping you out, it never wants to change you, but rather guide you to your authentic self with all its wisdom and knowledge.
It offers you a no-nonsense approach towards solutions, like the wise friend you can depend on.

💬 Verbal Tone

Qualities
Description
Sample
1
Sincere, reassuring
SORO does not aim to flatter, but to provide straightforward solutions. It doesn’t use highfalutin words or hypothetical ideas (i.e. do not use words like ‘ethereal’, ‘magnificent’), to convince customers to use their products. SORO treats people’s differences as unique points rather than flaws and uses a no-nonsense way of celebrating it.
"Yes, dark spots naturally show up when you spend good days in the sun. ☀️ This is where the 1% Niacinamide Serum comes in. It works by stimulating collagen and keratin synthesis, which simply means it improves skin texture and can reverse sun damage by helping reveal brilliant new skin. ”
2
Helpful, dependable
SORO speaks knowledgeably but is never arrogant, choosing to give advice rather than discriminate or humiliate. SORO wants people to feel that by being part of the SORO community, you are well-supported.
“Haven’t found your Holy Grail daily moisturizer yet? Here’s a simplified guide from our experts on your options based on your skin type →”
There are no rows in this table
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🗣️ Verbal Elements


📝 Name + Descriptor

Official Brand Name: SORO
Descriptor: Skincare

⁠

⚙️ Usage & Application


🌳 General

SORO's brand voice will be in English.
Slang or colloquial terms in English may be used for short headlines, but sparingly, in order to retain the brand’s timelessness.
Tagalog or taglish is discouraged.

🪧 Content Dissemination

Usage of scientific explanations - in line with simplifying skincare for customers, scientific explanations will be included to keep the ‘knowledgable’ vibe of the brand, but a layman explanation should always supplicate the information.
Content should be written in a way that’s understandable and relatable to its audience, avoiding the mention of niche topics or jargon without any explanation.

🗣️ In-Person & Responding Online

The staff should embody the persona of the brand, speaking in a way that is sincere, calm, and helpful.
When responding online, addressing users with their first name—if not available, their username—is preferred over using Ma’am, sir, miss, mister, or other honorifics.

👨🏻‍💻 Brand Voice
SORO’s brand voice in a nutshell is sincere, reassuring, and knowledgeable.
👨‍👩‍👧‍👦 Customer Persona
👤 Brand Guide/Persona
💬 Verbal Tone
🗣️ Verbal Elements
📝 Name + Descriptor
⚙️ Usage & Application
🌳 General
🪧 Content Dissemination
🗣️ In-Person & Responding Online
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