SORO

Brand DNA

Verbal Identity

Explore

Brand DNA

⁠

Client Questionnaire

⁠

SORO’s Core Purpose

Why do we exist? What is our purpose?

SORO exists to provide effective and fuss-free products that help individuals be confident in their own authentic selves.

⁠

The Mission

SORO’s mission is to provide effective skincare products that empower individuals to be radically true to who they are. We aim to redefine skincare as a tangible form of self-care that aims not to fit everyone into a mold, but to help each individual find their authenticity once they address these natural and solvable skin issues.

Through championing radical authenticity, developing products with transparency, and operating with integrity, SORO empowers individuals to feel truly good about themselves and what they can uniquely offer to the world.

The Vision

SORO envisions a community that radically celebrates self-confidence and self-expression. We envision that with SORO’s fuss-free, results-forward skin products, we can empower individuals to look at skin issues as natural and solvable with the right care. With a wide array of solutions, people can focus on being themselves because they no longer have to think about skin all the time—individuals can focus on thriving as they are.

Brand Values

What values does our brand uphold? What guides our actions?

Note: The following are the values for the brand identity of SORO Skincare and its engagement with the brand’s community.

🌞 Radical authenticity

At SORO, we want you to be unapologetically confident in who you are.

Our array of products that cater to diverse skin needs and concerns empowers individuals to move past pointing out their own imperfections and focusing on solutions. We answer to your skin concerns effectively, so you can be yourself, fuss-free.

🔍 Transparency

Every individual's skin is unique, and while there is no one-size-fits-all product, we provide a range of effective skincare products that deliver tangible solutions to various skin types.

By offering clear and honest information about our formulations, we give individuals the agency and confidence to make informed decisions about what products are best for them and their own skin.

🎉 Integrity

We strive to be a skincare brand our customers can feel good about using.

SORO cultivates a sense of confidence and integrity in our customers by avoiding animal cruelty, unethical ingredient sourcing, and unfair labor practices. We want our customers to thrive knowing they are doing good for themselves and the community around them.

⁠

🎯 USP

What problem do we solve? What makes us different/better?

There are too many skincare brands today exploiting insecurities to offer customers “transformation” or “magic”, without clearly showing what makes their products effective.

SORO skincare is here to show individuals that their skincare conditions are simply just that: conditions—And conditions have solutions. We offer effective skincare that simply tackles skin concerns.

By alleviating these superficial hurdles, you can focus on thriving in your day to day, highlighting the things that make you who you are.

✨ Effective

We rely on good research and skin science to create products that tangibly solves skin issues.

😌 Uncomplicated

Life is already complicated, our brand’s straightforward approach makes skincare plain and simple.

⁠

🧠 Brand Philosophy

What concept/philosophy ties our brand narrative together?

No gimmicks, just effective skincare.

At SORO, we believe that you are defined by what’s within, and skincare should bring these great parts of yourself to the surface. When you strip away superficial skin concerns, each individual can become more radically authentic—bringing who they are to the forefront.

⁠