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USER RESEARCH METHODS
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Validation & Checklists

Avoid oversight and being misled by what people and data are saying.
The Validation Process should be used to determine what insights can be improved or optimised and what insights should be ignored.

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INSIGHT GENERATION CONDITIONS
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Give everyone a chance to share their frames, data and themes based on their immersion into the challenge.
Let conversation ebb and flow away from the challenge and back again.
Go through the data with multiple lenses/perspectives in a structured way. Allow time for reflection and double-loop insight generation.
Move between top-down and bottom-up ways of approaching the data, patterns and themes (inductive, deductive, abductive).

QUESTIONS TO UNCOVER
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What beliefs or attitudes led people to make the decision or choice?
Where do those beliefs or attitudes come from?
How are they related to this situation?
What happened? What’s been happening?
What happened before that? What happened next?
What was the result or outcome?
Who was involved?
How are they related to the situation? What part did they play?

INSIGHT VALIDATION CONDITIONS
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Relevant and game changing in perspective
Guiding Question
Does the insight statement significantly address the complex issue as framed?
Actionable
Guiding Question
Can we form an action plan based on the insight?
Qualitative
Guiding Question
Does it make sense for the people it will affect?
Non Obvious and Unexpected
Guiding Question
Does the insight avoid re-using the old solutions to complicated problems that won’t work in complex contexts?
Measurable
Guiding Question
Will the insight produce change that can be quantified for further validation, testing and observation?
Robust and Stable
Guiding Question
Will the insight continue to generate positive outcomes if the conditions of the context change?
Reproducible and Enduring
Guiding Question
If implemented, will the resultant change remain valid for a long enough period of time, to make it worthwhile to pursue it?
Simple
Guiding Question
Is it easily understood by others operating in the context?
Clear
Guiding Question
Can it be tested for value?

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