Yazi Repo 2.0

Yazi

Retros with Lwanda

Tasks

Explore

Retros with Lwanda

6 - 10 Mar

Next week

Market research agencies : 1-10 employees

Adapt email to focus on them

Blog & SEO, site architecture sorted

Posts on LinkedIn, Emailer

Find VA for data viz

Data visual person (create in Figma or Flourish studio)

OR data cleaning person

Find data, Statista, Business Tech etc

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@Lwanda Mhlongo⁠

write down content distribution and audience acquisition plan → need to show how we monetise audience

Intersection of LinkedIN posts x Emailer x Website x other socials (Insta, Twitter) → could be visual funnel or just written out plan

Content topics and clusters, Cadence goal of content

Site architecture and layout →

Maybe a better layout in Resources Page

Better search or nav of blogs

VA possibilities

VEtting candidates for AYoba or interviews and making sure they arrive

Customer support and management of enquiries

Content Redesign

This week

Get content on blog setup → lead gen resources, visuals

Break apart: Guides, Blog and Resources

Add section in homepage → content

Push people from Insta and Twitter to the content page

VA for content

Cover of all visuals on website for blogs and visual

Improve useful data sources

5 blogs this week

Complete lead gen resources

Visual creation process

Where do we get data from

How data needs to look (tabular)

How we create graph → decision tree based on data in Flourish

Bringing into Figma and adding finesse

Site architecture -
`https://www.figma.com/file/E8mcoZuYckt2as1XRXWVgn/Yazi-data-flows?node-id=0%3A1&t=WildxjV9Om7AoUX9-0`⁠
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Example sites

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https://finmark.com/resources/fundraising/⁠

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Visual assets

Gameplan

Access Channels for Yazi (Media )

Twitter

Getting people onto Newsletter

Funnel steps

What is the end goal? To get people on to the email Newsletter. For free infographics. The more we drop infographics the big the “blog” will become.

Therefore all content should lead to

Newsletter signups:

You give: Email

You get: Insights on African markets and Trends conveniently packaged and illustrated in Visuals. Making Information on Africa more accessible and digestible. We illustrate the bigger picture through data-driven visuals, we stay true to our mission to delivering African insights at your fingertips to make the right decision for your business.

Now this offer, in theory, really only interests people who are interested in insights, in the data and trends of the African Markets:

Investment Banker

Consumer Insights

Venture Capitalists

Other types of bank positions

Founders/CEO’s

Economists

Scholars/Universities

Government Agencies

News

And where do these people hang out?

Twitter & Linkedin

Does the demand exist?

Yes Why?

People interact well with Tim’s posts and there are a couple of creators similar to tim that are executing the same thing for Africa. Our Visuals will have to be storytelling, data driven (Max Cuvellier, Caleb Maru etc)

There is a desire for visual graphics that inform people about African markets

4 Focuses for high Conversion Rates:

Relevance

♦️

Focus

♣️

Proof

♥️

Ease

Focus:

To compel website visitors to subscribe to the newsletter.

That’s it. That’s the focus on the vast majority of pages.

Yes, we have Yazi as the service available — but our goal is not to convert folks directly on the website. If it happens, great! I’ll take it. But it’s not what I’m going for.

We are going for subscribers whom we can continue to nurture and support through our weekly newsletter where I promote the next tier of CTAs, including:

1. “Leave a Review” — this takes folks to a Google form, where they can

write a testimonial⁠

about Yazi’s Newsletters in exchange for a backlink to their website.

2. “Get you own personalised Insight” — this takes folks to our Sales booking page, where thyey can secure a time for a research project and product demo

Identify the goal of your website.

Is it to get newsletter subscribers?

Is it to get demo requests?

Is it to get direct sales?

Identify a goal and make it the sole focus of your website.

And if this is impossible across the entire site for whatever reason, then identify a goal and make it the sole focus of a single landing page.

If your website or landing page is underperforming from a conversion standpoint, it could be you’re just giving folks too many options.

Notes

Distill complex topics into visuals?

Would you like a personalised visual for your company? Book call now

Tasks

Tasks

Priority

Name

Size

Date

Description

Status

Create Downloadable resources page

Small

Friday

Create Visuals page

Medium

Friday

Create articles page (or blog)

Thursday

Likert scale lead gen resource

Wednesday

Open text categoriser lead gen resource

Wednesday

UI of filters on website (Tim doesn’t like white card). Try with just a border and same bacground as site

Create better covers for useful data sources -

https://www.askyazi.com/useful-data-resources-table-africa

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Small

Monday

Can use Canva’s AI tool

NEW URLS and structure

Create CMS per category

Improve UI of navbar dropdown for Resources - Same colour as nav

Small

Monday

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Update and improve useful data source summaries

Small

Monday

5 new blogs- 2 on WhatsApp & 3 on market research guides

Small

tuesday

Chart guide - when to use which chart

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Question bank

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https://coda.io/@ai-bo/survey-gold-mine/question-bank-2⁠

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Medium

Large

X-Large

Large

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Litttle bugs

Litttle bugs

Name

Column 2

Column 3

Notes

Line up cards

https://www.askyazi.com/articles

Open

Font same for categories

https://www.askyazi.com/articles

Open

Articles very off centre

https://www.askyazi.com/articles

Open

Make dropdown wider

Open

Articles not connected to anything - when click on article

Open

Colour of industry part of filter card

https://www.askyazi.com/useful-data-resources-table-africa

Open

Line up cards

Open

Make all font the same

Open

There are no rows in this table

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6 - 10 Mar

Next week

Content Redesign

This week

Visual creation process

Site architecture - https://www.figma.com/file/E8mcoZuYckt2as1XRXWVgn/Yazi-data-flows?node-id=0%3A1&t=WildxjV9Om7AoUX9-0⁠⁠

Example sites

Visual assets

Gameplan

Create CMS per category

Site architecture -
`https://www.figma.com/file/E8mcoZuYckt2as1XRXWVgn/Yazi-data-flows?node-id=0%3A1&t=WildxjV9Om7AoUX9-0`⁠
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