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Market research agencies : 1-10 employeesAdapt email to focus on themBlog & SEO, site architecture sortedPosts on LinkedIn, EmailerFind VA for data vizData visual person (create in Figma or Flourish studio)OR data cleaning person Find data, Statista, Business Tech etc write down content distribution and audience acquisition plan → need to show how we monetise audience Intersection of LinkedIN posts x Emailer x Website x other socials (Insta, Twitter) → could be visual funnel or just written out plan Content topics and clusters, Cadence goal of contentSite architecture and layout → Maybe a better layout in Resources PageBetter search or nav of blogs VA possibilitiesVEtting candidates for AYoba or interviews and making sure they arriveCustomer support and management of enquiries
Get content on blog setup → lead gen resources, visualsBreak apart: Guides, Blog and ResourcesAdd section in homepage → contentPush people from Insta and Twitter to the content pageVA for content
Cover of all visuals on website for blogs and visualImprove useful data sources5 blogs this weekComplete lead gen resources
Where do we get data from How data needs to look (tabular)How we create graph → decision tree based on data in FlourishBringing into Figma and adding finesse
Twitter LinkedinGetting people onto Newsletter
Investment Banker Consumer Insights Venture CapitalistsOther types of bank positions Founders/CEO’s Economists Scholars/Universities Government Agencies News
Twitter & Linkedin
Distill complex topics into visuals?Would you like a personalised visual for your company? Book call now
Can use Canva’s AI tool
6 - 10 Mar
Next week
@Lwanda Mhlongo
Content Redesign
This week
Visual creation process
Site architecture -
Example sites
Visual assets
Gameplan
Access Channels for Yazi (Media )
Funnel steps
What is the end goal? To get people on to the email Newsletter. For free infographics. The more we drop infographics the big the “blog” will become.
Therefore all content should lead to
Newsletter signups:
You give: Email
You get: Insights on African markets and Trends conveniently packaged and illustrated in Visuals.
Making Information on Africa more accessible and digestible. We illustrate the bigger picture through data-driven visuals, we stay true to our mission to delivering African insights at your fingertips to make the right decision for your business.
Now this offer, in theory, really only interests people who are interested in insights, in the data and trends of the African Markets:
And where do these people hang out?
Does the demand exist?
Yes
Why?
People interact well with Tim’s posts and there are a couple of creators similar to tim that are executing the same thing for Africa. Our Visuals will have to be storytelling, data driven (Max Cuvellier, Caleb Maru etc)
There is a desire for visual graphics that inform people about African markets
4 Focuses for high Conversion Rates:
Relevance
♦️
Focus
♣️
Proof
♥️
Ease
Focus:
To compel website visitors to subscribe to the newsletter.
That’s it. That’s the focus on the vast majority of pages.
Yes, we have Yazi as the service available — but our goal is not to convert folks directly on the website. If it happens, great! I’ll take it. But it’s not what I’m going for.
We are going for subscribers whom we can continue to nurture and support through our weekly newsletter where I promote the next tier of CTAs, including:
1. “Leave a Review” — this takes folks to a Google form, where they can about Yazi’s Newsletters in exchange for a backlink to their website.
2. “Get you own personalised Insight” — this takes folks to our Sales booking page, where thyey can secure a time for a research project and product demo
Identify the goal of your website.
Is it to get newsletter subscribers?
Is it to get demo requests?
Is it to get direct sales?
Identify a goal and make it the sole focus of your website.
And if this is impossible across the entire site for whatever reason, then identify a goal and make it the sole focus of a single landing page.
If your website or landing page is underperforming from a conversion standpoint, it could be you’re just giving folks too many options.
Notes
Tasks
Priority
Name
Size
Date
Description
Status
P0
Create Downloadable resources page
Small
Friday
Create Visuals page
Medium
Friday
Create articles page (or blog)
Thursday
Likert scale lead gen resource
Wednesday
Open text categoriser lead gen resource
Wednesday
UI of filters on website (Tim doesn’t like white card). Try with just a border and same bacground as site
Create better covers for useful data sources -
Small
Monday
NEW URLS and structure
Create CMS per category
P1
Improve UI of navbar dropdown for Resources - Same colour as nav
Small
Monday
Update and improve useful data source summaries
Small
Monday
Monday
5 new blogs- 2 on WhatsApp & 3 on market research guides
Small
tuesday
tuesday
Chart guide - when to use which chart
P2
Medium
Large
X-Large
P3
Large
Litttle bugs
Name
Column 2
Column 3
Notes
Make dropdown wider
Open
Articles not connected to anything - when click on article
Open
Colour of industry part of filter card
Open
Line up cards
Open
Make all font the same
Open
Open
There are no rows in this table
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