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Demographic
+5Age
+42
Survey Question Bank
Category
Question
Answer
Tag
Recommendations
41
Demographic
50
What is your annual total individual income (before taxes)?
Income
What is your annual total household income before taxes?
Income
What is your total (biweekly / monthly) individual income before taxes?
Income
What is your total (biweekly / monthly) household income before taxes?
Income
What is your gender?
Gender
What is your sex?
Gender
To which sexual orientation do you most identify?
Gender
What is your age?
Age
What is your current employment status?
Employment
What is your spouse/partner's current employment status?
Employment
Which of the following best describes which industry you work in?
Employment
What best describes the type of organization you work for?
Employment
What best describes your funding stage?
Employment
Which of the following best matches your job title?
Employment
Which of the following best matches your department / function?
Employment
How many years in total have you worked?
Employment
Which of the following describes where you currently work?
Employment
What is the total number of employees working for company? If you don't know, make your best guess.
Employment
What is the total number of people working on your team? If you don't know, make your best guess.
Employment
What is the highest degree or level of school you have completed?
Education
What is your marital status?
Marital Status
Do you currently have children?
Family
How many children do you have?
Family
How old are your children? Select all that apply.
Family
What is your race / ethnicity?
Ethnicity
(What is your / where do you have) residential status?
Residency
What is your nationality / resident status OR Are you a citizen of (country)?
Residency
Where do you live?
Residency
Do you have any financial dependents?
Financial Responsibilities
Who are you financially responsible for? Select all that apply.
Financial Responsibilities
Which of the following describes your role in decisions about (topic) in your household?
Financial Responsibilities
Which of the following best describes your primary residence?
Property
What best describes your current living situation?
Property
Which best describes ownership of the property you live?
Property
Do you currently have a mortgage?
Property
Which types of vehicles do you own?
Vehicles
What religion are you?
Religion
Which of the following languages are you literate in?
Language
What of the following languages are you fluent in speaking?
Language
What do you consider (language)?
Language
What is your current degree of mastery for understanding (language)?
Language
Likert Scale
What is your current degree of mastery for speaking (language)?
Language
Likert Scale
What is your current degree of mastery for reading (language)?
Language
Likert Scale
What is your current degree of mastery for writing (language)?
Language
Likert Scale
Select which people you use (language) with.
Language
Select which situation you use (language) in.
Language
Select which place you use (language) in.
Language
How many people live in your household?
Household
Who lives in your household?
Household
What pronouns do you prefer?
Gender
Product-Market-Fit
12
How would you feel if you could no longer use (product / service)?
PMF Metric
Likert Scale
How would you feel if we discontinued this (feature)?
Improvement
PMF Metric
Likert Scale
How useful did you find (product / service)?
PMF Metric
Likert Scale
Consumer Feedback
What benefits do you think (product / service) has?
Benefits
PMF Metric
How did you discover (product / service)?
Referrer
Where did you first find out about us?
Referrer
How did you find our site?
Referrer
What were the search terms used find our site?
Referrer
Marketing
What search term did you use to find us?
Referrer
Marketing
A Product Market Fit metric, which can help you understand the value individual features are delivering for the users.
Always good to know which distribution / marketing channels are working and what types of customers they are bringing in. Quality of users is much more important than quantity. This really helped us to focus our SEM campaigns and economize our campaign spend on high-impact keywords.
What would you likely use as an alternative if (product / service) were no longer available?
Alternatives
A Product Market Fit metric, which can help you understand the value individual features are delivering for the users.
Option 1:
An open-ended question of either / both should follow:
How did you accomplish this in the past?
List some of the alternatives that come to mind (for those who see possible alternatives)
Option 2:
If you've a good understanding of the competitive landscape
What type of person do you think would most benefit from (product / service)?
Audience
How can we improve (product / service) to better meet your needs?
Improvement
Market research
3
When you’re thinking about buying (product) online, what 3 brands come to mind?
Branding
Online Shopping
When you’re thinking about buying (product), what 3 brands come to mind?
Branding
What type of product / service did you expect (your product / service) to offer?
Bounce Rates
Marketing
Usability
13
Were you able to accomplish your goal today?
Ease of task
How easy or difficult was it for you to complete your task today?
Ease of task
Likert Scale
Were you able to find what you were looking for?
Findability
I think that I would like to use this system frequently.
Likert Scale
System Usability Scale
I found the system unnecessarily complex.
Likert Scale
System Usability Scale
I thought the system was easy to use.
Likert Scale
System Usability Scale
I think that I would need the support of a technical person to be able to use this system.
Likert Scale
System Usability Scale
I found the various functions in this system were well integrated.
Likert Scale
System Usability Scale
I thought there was too much inconsistency in this system.
Likert Scale
System Usability Scale
I would imagine that most people would learn to use this system very quickly.
Likert Scale
System Usability Scale
I found the system very cumbersome to use.
Likert Scale
System Usability Scale
I felt very confident using the system.
Likert Scale
System Usability Scale
I needed to learn a lot of things before I could get going with this system.
Likert Scale
System Usability Scale
Continuous research
9
How likely is it that you will recommend our (product / company) to a friend or colleague?
NPS
The Net Promoter Score (NPS) is a measure of the likelihood of your customers to recommend your product or service to their friends, colleagues and others in their network. General rule of thumb is to only ask one follow-up question.
How would you rate our (product / service) on a scale of 1 - 10?
NPS
The Net Promoter Score (NPS) is a measure of the likelihood of your customers to recommend your product or service to their friends, colleagues and others in their network. General rule of thumb is to only ask one follow-up question.
How would you rate your overall experience on our site today?
NPS
The Net Promoter Score (NPS) is a measure of the likelihood of your customers to recommend your product or service to their friends, colleagues and others in their network. General rule of thumb is to only ask one follow-up question.
Does this page meet your expectations?
Bounce Rates
Use with: Pages with the highest bounce rateWhen: Users are about to abandon page
-Flat out asking people if their expectations were met, combined with the reefer data,
will give you better insight into what went wrong with that visitors experience.
Does this page contain the information you were looking for?
Bounce Rates
What's one feature we can that would make (product / service) indispensable to you?
Improvement
Feature
This can help prioritise features in your product roadmap. HOWEVER, be cautious that you're making the feature changes for the right persona
Of these four options, what's the next thing you think we should build?
Improvement
Feature
This can help prioritise features in your product roadmap. HOWEVER, be cautious that you're making the feature changes for the right persona
How often do you use (this feature)?
Improvement
Feature
This can help understand which current features are valued by your users. If they've never found the feature, it could mean 1) it's not useful 2) the site is hard to navigate 3) the messaging isn't strong
Have feedback or an idea? Leave it here!
Improvement
Feature
This can help prioritise features in your product roadmap. HOWEVER, be cautious that you're making the feature changes for the right persona
Concept testing
5
How appealing is (concept)?
Consumer Feedback
Solution Appeal
Likert Scale
How relevant is (concept)?
Consumer Feedback
Likert Scale
How unique is (concept)?
Consumer Feedback
Likert Scale
How exciting is (concept)?
Consumer Feedback
Likert Scale
How likely are you to purchase (concept)?
Consumer Feedback
Solution Appeal
Likert Scale
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