Question Bank

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50

What is your annual total individual income (before taxes)?

What is your annual total household income before taxes?

What is your total (biweekly / monthly) individual income before taxes?

What is your total (biweekly / monthly) household income before taxes?

What is your gender?

What is your sex?

To which sexual orientation do you most identify?

What is your age?

What is your current employment status?

What is your spouse/partner's current employment status?

Which of the following best describes which industry you work in?

What best describes the type of organization you work for?

What best describes your funding stage?

Which of the following best matches your job title?

Which of the following best matches your department / function?

How many years in total have you worked?

Which of the following describes where you currently work?

What is the total number of employees working for company? If you don't know, make your best guess.

What is the total number of people working on your team? If you don't know, make your best guess.

What is the highest degree or level of school you have completed?

What is your marital status?

Do you currently have children?

How many children do you have?

How old are your children? Select all that apply.

What is your race / ethnicity?

(What is your / where do you have) residential status?

What is your nationality / resident status OR Are you a citizen of (country)?

Where do you live?

Do you have any financial dependents?

Who are you financially responsible for? Select all that apply.

Which of the following describes your role in decisions about (topic) in your household?

Which of the following best describes your primary residence?

What best describes your current living situation?

Which best describes ownership of the property you live?

Do you currently have a mortgage?

Which types of vehicles do you own?

What religion are you?

Which of the following languages are you literate in?

What of the following languages are you fluent in speaking?

What do you consider (language)?

What is your current degree of mastery for understanding (language)?

What is your current degree of mastery for speaking (language)?

What is your current degree of mastery for reading (language)?

What is your current degree of mastery for writing (language)?

Select which people you use (language) with.

Select which situation you use (language) in.

Select which place you use (language) in.

How many people live in your household?

Who lives in your household?

What pronouns do you prefer?

12

How would you feel if you could no longer use (product / service)?

How would you feel if we discontinued this (feature)?

How useful did you find (product / service)?

What benefits do you think (product / service) has?

How did you discover (product / service)?

Where did you first find out about us?

How did you find our site?

What were the search terms used find our site?

What search term did you use to find us?

A Product Market Fit metric, which can help you understand the value individual features are delivering for the users. Always good to know which distribution / marketing channels are working and what types of customers they are bringing in. Quality of users is much more important than quantity. This really helped us to focus our SEM campaigns and economize our campaign spend on high-impact keywords.

What would you likely use as an alternative if (product / service) were no longer available?

A Product Market Fit metric, which can help you understand the value individual features are delivering for the users. Option 1: An open-ended question of either / both should follow: How did you accomplish this in the past? List some of the alternatives that come to mind (for those who see possible alternatives) Option 2: If you've a good understanding of the competitive landscape

What type of person do you think would most benefit from (product / service)?

How can we improve (product / service) to better meet your needs?

3

When you’re thinking about buying (product) online, what 3 brands come to mind?

When you’re thinking about buying (product), what 3 brands come to mind?

What type of product / service did you expect (your product / service) to offer?

13

Were you able to accomplish your goal today?

How easy or difficult was it for you to complete your task today?

Were you able to find what you were looking for?

I think that I would like to use this system frequently.

I found the system unnecessarily complex.

I thought the system was easy to use.

I think that I would need the support of a technical person to be able to use this system.

I found the various functions in this system were well integrated.

I thought there was too much inconsistency in this system.

Strongly disagree

I would imagine that most people would learn to use this system very quickly.

Strongly disagree

I found the system very cumbersome to use.

Strongly disagree

I felt very confident using the system.

I needed to learn a lot of things before I could get going with this system.

9

How likely is it that you will recommend our (product / company) to a friend or colleague?

The Net Promoter Score (NPS) is a measure of the likelihood of your customers to recommend your product or service to their friends, colleagues and others in their network. General rule of thumb is to only ask one follow-up question.

How would you rate our (product / service) on a scale of 1 - 10?

The Net Promoter Score (NPS) is a measure of the likelihood of your customers to recommend your product or service to their friends, colleagues and others in their network. General rule of thumb is to only ask one follow-up question.

How would you rate your overall experience on our site today?

The Net Promoter Score (NPS) is a measure of the likelihood of your customers to recommend your product or service to their friends, colleagues and others in their network. General rule of thumb is to only ask one follow-up question.

Does this page meet your expectations?

Use with: Pages with the highest bounce rateWhen: Users are about to abandon page -Flat out asking people if their expectations were met, combined with the reefer data, will give you better insight into what went wrong with that visitors experience.

Does this page contain the information you were looking for?

What's one feature we can that would make (product / service) indispensable to you?

This can help prioritise features in your product roadmap. HOWEVER, be cautious that you're making the feature changes for the right persona

Of these four options, what's the next thing you think we should build?

This can help prioritise features in your product roadmap. HOWEVER, be cautious that you're making the feature changes for the right persona

How often do you use (this feature)?

This can help understand which current features are valued by your users. If they've never found the feature, it could mean 1) it's not useful 2) the site is hard to navigate 3) the messaging isn't strong

Have feedback or an idea? Leave it here!

This can help prioritise features in your product roadmap. HOWEVER, be cautious that you're making the feature changes for the right persona

5

How appealing is (concept)?

How relevant is (concept)?

How unique is (concept)?

How exciting is (concept)?

How likely are you to purchase (concept)?

🙈 Feel a bit overwhelmed & in need of guidance?