ActivAsia Standards Manual

Brand DNA

Brand Signatures

Visual Elements

Key Visual Element

Explore

Brand Signatures

Secondary Lockup

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Download Secondary Lockup

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Overview

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ActivAsia - Coda Builder_Wordmark w- Tagline.jpg

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The secondary logo of ActivAsia is the Main Logo with the ‘Spreading Happiness’ tagline below it.

Use it in situations when the tagline of ActivAsia needs to be clearly expressed beside the logo & when representing the brand.

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Color Variations

Primary Color Combinations

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ActivAsia - Coda Builder - Secondary Lockup_Primary Colors.jpg

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Alternate Color Variations

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ActivAsia - Coda Builder - Secondary Lockup_Secondary Colors 1.jpg

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ActivAsia - Coda Builder - Secondary Lockup_Secondary Colors 2.jpg

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Black & White

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ActivAsia - Coda Builder - Secondary Lockup_Black and White.jpg

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Secondary Lockup is equal to the height of the stem of i.

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The minimum size of the Main Logo is at a width of 1 inch. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the logo when scaling.

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ActivAsia - Coda Builder - Secondary Lockup_Misuse 3.jpg

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Do not shear the logo.

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ActivAsia - Coda Builder - Secondary Lockup_Misuse 5.jpg

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Do not add any effects that skew the logos form or geometry.

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ActivAsia - Coda Builder - Secondary Lockup_Misuse 7.jpg

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Do not add any gradients to the logo. Even if the colors are on brand

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ActivAsia - Coda Builder - Secondary Lockup_Misuse 2.jpg

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Do not stretch the logo when scaling.

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ActivAsia - Coda Builder - Secondary Lockup_Misuse 4.jpg

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Do not slant the logo.

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ActivAsia - Coda Builder - Secondary Lockup_Misuse 6.jpg

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Do not use colors or color combinations that are off brand.

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ActivAsia - Coda Builder - Secondary Lockup_Misuse 8.jpg

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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview

Color Variations

Primary Color Combinations

Alternate Color Variations

Black & White

Clear Space & Minimum Size

Misuse

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