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ActivAsia Standards Manual
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Brand DNA
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Brand Signatures

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Main Logo

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Download Main Logo
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As the Main Logo of ActivAsia, it is the highest in terms of usage hierarchy. It is the most flexible lockup and the mark that best and most concisely captures the core of the brand.

Overview

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ActivAsia - Coda Builder_Wordmark.jpg
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The ActivAsia logo shares the warmth and humanness of the brand. It shows what makes their team strong: the people behind the A+ team culture that has built lasting relationships.
Inspired by Rube Goldberg machines, its two A's illustrate a bounce that connects from the first A to the next, alluding to ActivAsia's work ethic and the strength of their end-to-end service.
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Color Variations


Primary Color Combinations

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ActivAsia - Coda Builder_Primary Colors.jpg
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Alternate Color Versions

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ActivAsia - Coda Builder_Secondary Colors.jpg
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Black & White

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ActivAsia - Coda Builder_Black and White.jpg
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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Logo is equal to the height of the stem of i.
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ActivAsia---Clearspace---main-Logo.png
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ActivAsia - Minimum Size-01.png
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The minimum size of the Main Logo is at a width of 0.5 inches. This is the smallest possible size that you can use this mark.

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Misuse

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ActivAsia - Coda Builder_Misuse 1.jpg
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Do not compress the logo when scaling.
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ActivAsia - Coda Builder_Misuse 3.jpg
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Do not shear the logo.
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ActivAsia - Coda Builder_Misuse 5.jpg
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Do not add any effects that skew the logos form or geometry.
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ActivAsia - Coda Builder_Misuse 7.jpg
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Do not add any gradients to the logo. Even if the colors are on brand
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ActivAsia - Coda Builder_Misuse 2.jpg
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Do not stretch the logo when scaling.
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ActivAsia - Coda Builder_Misuse 4.jpg
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Do not slant the logo.
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ActivAsia - Coda Builder_Misuse 6.jpg
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Do not use colors or color combinations that are off brand.
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ActivAsia - Coda Builder_Misuse 8.jpg
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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview
Color Variations
Primary Color Combinations
Alternate Color Versions
Black & White
Clear Space & Minimum Size
Misuse
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