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ActivAsia Standards Manual

Brand Signatures

Visual Elements

Key Visual Element

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Brand Signatures

Logo Icon

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Download Logo Icon

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Overview

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ActivAsia - Coda Builder_Primary Icon.jpg

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ActivAsia’s Logo Icon is derived from the customized ‘A’ glyph of the wordmark.

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ActivAsia - Coda Builder_Icon Highlight.jpg

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It comes from the combination of the two A’s of ActivAsia into a single A.

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Color Variations

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ActivAsia - Coda Builder_Icons.jpg

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These are the only color variations of the ActivAsia icon. Each of them use at least two colors. Never use the icon in only one color, as the arc of the A disappears and makes the mark look generic.

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Clear Space & Minimum Size

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Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Logo Icon is equal to the height of the arc.

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ActivAsia - Minimum Size-03.png

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The minimum size of the Main Logo is at a width of 0.1 inches. This is the smallest possible size that you can use this mark.

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Misuse

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ActivAsia - Coda Builder - Icon_Misuse 1.jpg

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Do not compress the logo when scaling.

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ActivAsia - Coda Builder - Icon_Misuse 3.jpg

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Do not shear the logo.

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ActivAsia - Coda Builder - Icon_Misuse 5.jpg

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Do not add any effects that skew the logos form or geometry.

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ActivAsia - Coda Builder - Icon_Misuse 7.jpg

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Do not add any gradients to the logo. Even if the colors are on brand

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ActivAsia - Coda Builder - Icon_Misuse 2.jpg

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Do not stretch the logo when scaling.

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ActivAsia - Coda Builder - Icon_Misuse 4.jpg

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Do not slant the logo.

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ActivAsia - Coda Builder - Icon_Misuse 6.jpg

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Do not use colors or color combinations that are off brand.

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ActivAsia - Coda Builder - Icon_Misuse 8.jpg

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Do not add any embellishments to the logo such as drop shadows, bevels,

Color Variations

Clear Space & Minimum Size

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