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ActivAsia Standards Manual
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Brand DNA
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Visual Elements
Key Visual Element
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Key Visual Element

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Basic Shapes

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Download Basic Shapes AI
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Overview

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ActivAsia---KV-Overview.png
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The key visual system has been pulled from the characteristics of its wordmark. It uses specifically the 1) triangle shape of the A, 2) a rectangle for the base of the i, 3) the i's tittle and 4) the distinct arc of the A.
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Construction

A file containing default shapes have been included in the turnover. in order to create them, simply use the triangles, squares, or arcs, and slightly round their corners. This is to cascade the warmth and friendliness of ActivAsia’s wordmark to its brand elements.
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ActivAsia---Shape-Builder.png
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These can be used to fill up spaces —
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ActivAsia---Basic-Shapes-Basic-Fillers.png
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As visual markers —
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ActivAsia---Sammple-Mmarker.png
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Or masks for images —
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ActivAsia---Basic-Shapes-KV---Sample.png
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Misuse


Do not make the corners too rounded and chunky.
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ActivAsia---Basic-Shape-Misuse-1.png
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As much as possible, don’t use hard triangles or squares.
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ActivAsia---Basic-Shape-Misuse-2.png
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Sample Application


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ActivAsia - Presentation Mockup-04.png
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ActivAsia - Business Card Mockup - Scaled.png
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2022_0210_ActivAsia_Mockup_Screen_02.jpg
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Overview
Construction
Misuse
Sample Application
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