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Learning about your customers

AUDIENCE IDENTIFIERS

AUDIENCE IDENTIFIERS

PERSONA SEGMENTS

Demographics

35+ , senior citizens

Flat feet patients, or heel pain, or diabetes

Women, housewives use it more than male,

Males use it after 40

Psychographics attributes & interests

watching tv, cooking videos, news

Negative personas

Lifestyle/fashion/designer-oriented people, young people

Purchase Triggers / Seasons

October-Jan sales spike

cracked heels, foot-related issues in winters

Don’t walk around house without footwear in winters

If a doctor/physician recommends

People who follow influencers like

Fashion influencers

A lot of people follow her

Any influencer above the age of 40

Satish Shah, Neena Gupta

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