Skip to content
Ortho Joy - Brand 360
ORTHO JOY - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Learning about how the brand talks - Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
COPYWRITER BRIEFING INPUTS
More
Share
Explore

icon picker
Learning about your customers

AUDIENCE IDENTIFIERS
0
PERSONA SEGMENTS
1
Demographics
35+ , senior citizens
Flat feet patients, or heel pain, or diabetes
Women, housewives use it more than male,
Males use it after 40

Psychographics attributes & interests
watching tv, cooking videos, news

Negative personas
Lifestyle/fashion/designer-oriented people, young people

Purchase Triggers / Seasons
October-Jan sales spike
cracked heels, foot-related issues in winters
Don’t walk around house without footwear in winters
If a doctor/physician recommends
2
People who follow influencers like
Fashion influencers
A lot of people follow her
Any influencer above the age of 40
Satish Shah, Neena Gupta






3
​
4
​
5
​
6
​
There are no rows in this table
2
Count
⁠

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.