Dr. Extra Soft
Focusing more on slippers than pain solution
Dr. Ortho plus Rest
Focus on pain-solution
did not like it, doesn’t say anhything about solving customer’s issues
Shapecrunch
Ours, few have MCR sole & PVC soles
We want to focus on pain-solution
TG is diabetic people- recommended by Doctor to wear soft-sole
Diabetic-friendly footwear
“Stay No More Tired” can say something similar
Trase
“Doctor recommended” - adds value
Talk about foot/ankle pain problems people face —→ then doctor recommendation,
Problem, scientific-approach driven