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Learning about your Competition
Direct Competition -
Link
Mention how they are similar to you
How they are different from you?
What do you like about them?
What are the gaps you see in them?
Dr. Extra Soft
Focusing more on slippers than pain solution
Dr. Ortho plus Rest
Focus on pain-solution
did not like it, doesn’t say anhything about solving customer’s issues
Shapecrunch
Ours, few have MCR sole & PVC soles
We want to focus on pain-solution
TG is diabetic people- recommended by Doctor to wear soft-sole
Diabetic-friendly footwear
“Stay No More Tired” can say something similar
Trase
“Doctor recommended” - adds value
Talk about foot/ankle pain problems people face —→ then doctor recommendation,
Problem, scientific-approach driven
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Price Point Positioning
Mass Market
Indirect Competitions
Property
Value
Mention Indirect competition -
Other brands selling similar or different products to the same target audience (share links)? Eg. instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos
Regular footwear, slippers
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1
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