Ortho Joy - Brand 360

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Learning about your brand
Learning about your brand

BRAND VALUE PROPOSITION

What?

We want people to stay active while providing comfort & aid to their problems.

Instead of saying we will solve your problem, we want to communicate that our footwear are comfy means to do activities that you could not previously do.

We are launching many ailments, oils & creams all under Ortho Joy. All these products will solve similar problems but not limited Ortho Joy Footwear like backache etc.

We make premium footwear, especially MCR Footwear for peak comfort.

How?

Why?

Many online charge higher price for mediocre quality products. We want to change that.

We provide premium product at affordable price.

Strongest Value proposition

Our Quality sets us apart.

What is your story? / BRAND STORY

ORIGIN STORY

Ortho Joy is a fairly young brand. We started this brand to make money & aid consumers.

We saw many overpriced footwear that did nothing. We wanted to change that.

NAME STORY

Ortho - Bone, Orthopedic

Joy - Happiness

GAP STORY

Trying to find a place between overpriced footwear & cheap footwear.

We have a better price to benefit ratio.

Better formulation & ingredients to make the footwear.

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US VS THE INDUSTRY

False advertising, Fake claims. Instead of drugs, risky home remedies, Use our Value for money footwear.

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TRENDS STORY

Ad costs inversely affect the product pricing.

During winters many mid-age group face cracked heels & joint pain.

Nov- April more spike & demand.

DESIGN STORY

We are revamping the website. New layout & premium look.

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SUSTAINABILITY STORY

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OBJECTIONS CUSTOMERS HAVE

1. About Assurance of delivery

HOW WE ALLAY THEIR FEARS?

COD Available.

2. Will it solve the problems that I am facing?

HOW WE ALLAY THEIR FEARS?

Social Proof & Brand Communication ads

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ASPIRATIONAL BRANDS WE LOOK UPTO

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https://drorthooil.com/?utm_source=Google+Ads&utm_medium=Google+PMAXX+ADS&utm_campaign=DRO_PMAXX_New&gclid=Cj0KCQjwvZCZBhCiARIsAPXbajvOtZTjeXo93yqoDs5bPwky3dW_aFhSr-VvZ8xlhUFVjCPMCV-Tik8aAhktEALw_wcB⁠

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https://doctorextrasoft.com/?gclid=Cj0KCQjwvZCZBhCiARIsAPXbaju10VI8tshpLx3LRksqMF5znNrCr2zNQf1ZMcVkN74NGGfNoN9fX0UaAkx3EALw_wcB⁠

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Moov

Iodex

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https://www.amazon.in/stores/FOVERA/page/AD918914-AEBB-4810-806A-187988109ED1?ref_=ast_bln⁠

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We like their brand communication & Design based on a focus colour used from their logo. Which makes their design & colour universally theirs.