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COMPETITOR ANALYSIS
Direct Competition
Link
Mention how they are similar to you
How they are different from you?
What do you like about their marketing?
What are the gaps you see in them?
Dr. Extra soft
Dr. Ortho Plus Rest
Focus- pain-solution
did not like it, doesn’t say anhything about solving customer’s issues
Focusing more on slippers than pain solution
Shapecrunch
Ours, few have MCR sole & PVC soles
We want to focus on pain-solution
TG is diabetic people- recommended by Doctor to wear soft-sole
Diabetic-friendly footwear
“Stay No More Tired” can say something similar
Trase
Talk about foot/ankle pain problems people face —→ then doctor recommendation,
Problem, scientific-approach driven
There are no rows in this table
“ergonomically designed footwear”
problem-oriented product
for foot problem
not just footwear, but a problem-solver
*Follow up on Brand pdf*
“Fatigue-free Life”
Positioning
Luxury
Premium
Affordable luxury
Mass market
Orthojoy
Indirect Competition
Property
Value
Mention Indirect competition -
Other brands selling similar or different products to the same target audience (share links)? Eg. instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos
Regular footwear/slippers,
There are no rows in this table
1
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