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Ortho Joy - Brand 360
ORTHO JOY - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Learning about how the brand talks - Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
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AUDIENCE & TARGET CUSTOMERS

Audience Profiling
Property
Value
Possible personas or segments in your audience
Demographics
35+ , senior citizens
Flat feet patients, or heel pain, or diabetes
Women, housewives use it more than male,
Males use it after 40

Psychographics attributes & interests
watching tv, cooking videos, news

Negative personas
Lifestyle/fashion/designer-oriented people, young people

Purchase Triggers / Seasons
October-Jan sales spike
cracked heels, foot-related issues in winters
Don’t walk around house without footwear in winters
If a doctor/physician recommends
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List Top 3-5 industry influencers with social media handles that your target audience follows (share links)
Fashion influencers
A lot of people follow her
Any influencer above the age of 40
Satish Shah, Neena Gupta







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List Top 3-5 online or offline events/expos/trade shows/conferences that your target audience maybe interested in (share links)
Online sale events
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List online forums (eg. reddit/quora) or facebook groups where your target audience is active (share links)
*follow up*
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List Youtube channels that your target audience follows? (share links)
follow up Lata Sabherwal (derma touch)
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List podcasts that your target audience listens to? (share links)
*N/A*
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List blogs that your target audience reads? (share links)
*follow up*
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Mention udemy or online courses that your target audience joins to learn more about your interest/niche/industry
N/A
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What special lingo does your target market speak. Mention any special keywords, idioms or phrases or speak or matters in your industry.
*follow up*
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DESIGN INSPIRATION & MOODBOARD? (Competitors)
*follow up* Dr. Scholl’s, Dr. Orthofeet, Iodex
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BRAND VOICE & TONE GUIDE?
*follow up on pdf with acc. manager*
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View of Brand Keywords- Word Cloud
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Orthopedic footwears & slippers, Ortho, Joy, Active lifestyle, Ortho slippers, MCR slippers & footwear, MCR chappal, Diabetic-friendly, Pain relief footwear, skin-friendly, *follow up on keywords list*
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