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Ortho Joy - Brand 360
ORTHO JOY - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Learning about how the brand talks - Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
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ABOUT PRODUCT(S)

Table 1
Property
Value
What is the product(s)/offer/services you sell?
Focus on
Footwear, Shoe Insoles, Pain-relief oil, cream, spray
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What is the rational thing this product solves? (more click through rates)
Backache, arch support etc
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What is the emotional thing this product solves? (sleep peacefully and still make money) According to you, why would someone in your {TG} want to buy this product
Benefits, aspirations or goals achieved (areas of health, status, relationships, wealth)
Health
Problem, pains or fears allayed
(areas of health, status, relationships, money)
Same as above
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Why would someone want to switch from an existing product to yours? Example: Korean Skin Care to your Skincare
Brand promise & communication.
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What are the questions, objections or hesitations people have before buying from you (even negative reviews received?)
About size, durability, good for rainy season, diabetic, obese doubt.
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Any false beliefs customers have that need to be addressed before they buy
(eg. if I do MLM i will lose all my friends, or if I buy from this brand I’ll lose my friends, they’ll alienate me or I’ll look foolish)
False beliefs
Brand Play, Etc short amount of time to cure my problems.

Stories we can tell to overcome those false beliefs
Proper communication to nudge them with proper idea.
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Culture → Any identities and values and manifestos of the brand (I’m a Girl Boss - I never give up, I’m a fashionista)
NOT YET
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What is the Biggest Promise / Guarantee about your offer (Risk reversal) eg. Eg. 14- Day refund Policy if you’re not satisfied. 100% Organic.
(what does 100% organic mean to your customers)
Specific
Replacement, Refund, COD & Free Shipping above 398,
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Are similar products like yours available for sale on Amazon / Ebay / Etsy / Flipkart / Online retail stores etc
Yes many, link provided in ABOUT BRAND
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What's the price point or price range? (lowest-highest product price)
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How is our product different from others?
Quality
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Any technical specs about our products we need to know?
no
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How are product delivered to customers?
Is Free shipping available?
above 398

Is COD Available? What payment methods?
above 398

Shipping timelines?
Around 4 days

There are no rows in this table
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