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Ortho Joy - Brand 360
ORTHO JOY - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Learning about how the brand talks - Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
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ABOUT BRAND

About Brand
Property
Value
Name of your brand
Ortho Joy
Website url
All your Social media handles (insta, youtube, facebook etc)
What is the goal of your engagement with us? Do you want to generate more leads? Book more appointments? Drive registrations? Or Do make product sales?
More reach & more sales
Link to Brand Story - About page
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https://orthojoy.in/pages/about-us
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{will be updated}
Links to FAQ about the product you’re promoting
will be updated
Do you have heatmaps of the website?
No
Story behind the name
Ortho - Joy - Happiness {coming up with diff products related to back, bones pain relief etc}
Why did you start this company in the first place? (“I got laid off” is just as valid as “To share my passion with the world.” Seriously!)
To aid consumers , Basically To earn money & help consumers be pain-free & aid to their problems
The Gap in the market
Instead of drugs, homemade remedy, use footwear to prevent xyz problems. The quality & price to benefit. Value for money
What have you / your company done, seen, or thought that makes you better than your competitors at delivering?
quality
What do you dislike about your industry?
What’s wrong with the way your industry currently operates that you would love to fix?
Dis regarded industry, old age consumer know how about online products. Basically, people have forgoteen about the footwear as a soloution to the problems
What are the trends and changes that affect your industry? What can you do to be on the cutting edge of those changes?
Ad costs inversely affect the product. during winters, cracked heels, mid -age groups, Nov- April more spike & demand.
How do you want to be perceived by your potential customers?
rakhe aapko active, independent unable to active, wanting to work pain is barrier
Aspirational brands you look up to and why?
Mention Min 3, Max 5 interests associated with your brand / products (eg wellness, yoga etc)
Wellness, Footwear, Slippers, Flip-flop,
Any unique selling point? How is our brand different?
Any unique Origin story
Quality, Proven solutions, goodwill & Good material, shape comfort Durability Essential oils & quality herbs better

Are you catering to a different market? (eg accounting software for small biz owners or accounting software for startups?)

Is there any innovation you’re bringing to the industry? (eg airbnb has a different way of solving the hotel reservation problem)
Not yet.

Approach to solving the problem?
Quality

Is there a Different production or creation process involved?
Good materials
Are the product designs different or unique?
No

Employee personalities?
No

Is the pricing different?
Above Avg. Market

Does your brand have a different worldview (eg brand values and beiliefs - socially conscious, charitable, green etc etc)
NOT YET
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