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Greenways Brand Doc 360
Greenways - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
COPYWRITER BRIEFING INPUTS
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COPYWRITER BRIEFING INPUTS

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PROOF POINTS & CREDIBILITY

Proof Points
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Property
Value
1
List all locations where online reviews can be found for your brand + competitor brands (eg. share links of Facebook reviews, trust pilot, google my business reviews, website reviews, etc)
webiste, google my business, fb reviews...
2
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3
Have you been featured anywhere (publication, tv/radio show, event, media site)? (share link if anywhere)
Follow up
4
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5
Any collaborations with other high-end brands? (for example a mirror brand may collab with a makeup brand)
na
6
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7
Any celebrity/influencer testimonials / recommendations/content? (IG/Youtube)
na
8
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9
Any important numbers about your brand or products? Years in business Countries Ratings Items Orders completed Number of CO2 reduced
1942 in business 85k+ customers 1lakh+ products sold in a year 4.3 star rated
10
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11
How many customers so far?
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12
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13
Do we have user generated content?
na
14
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15
Any case studies or results or certifications you can showcase results by using your product or service?
na
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