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Greenways Brand Doc 360
Greenways - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
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MARKET RESEARCH - COMPETITOR ANALYSIS

DIRECT COMPETITION IN ADS
Brand Website Link
Notes & Ad library link
carousel, ugc, video- like the reels, product shots
ours is regal, royal look-
product shots i like, they do a lot of sales- gives a feeling that — we want to be niche, royal, feeling —
nothing unique, run of the mill feel - exclusivity factor is missing
​
colour pallete sarees - compliment all skin tones— drape sari can make you look traditional also, sensual also.
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Price Positioning

Luxury
Premium
Greenways
Affordable luxury
samyak & kankatal
Mass market
samyak & kankatal - lower than us
scared weaves little higher than us
Indirect Competition
Mention Indirect competition-
People buying your product what else they might buy/interested in
Other brands selling similar or different products to the same target audience (share links)?

Ex: Instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos
same look sari but cheaper fabrics, vishal designs, mysore sari udhyog,
stuti weaves, shumona, fab india, tanayra, - apparel
accessories - mogra, krsaangi, pratap sons, zari jaipur,
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