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BRAND TONE & VOICE

VOICE & TONE

VOICE & TONE

Question

Value

Do you have internal guidelines for Brand Tone and Voice?

Link of pdf of BRAND VOICE & TONE GUIDE

Not yet

If no to above question, link to 1-2 brands with your voice and tone

Link & What COPY do you like in their website/Insta/Blog?

House of Raisons

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https://www.instagram.com/tulsisilks/?hl=en

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product shots, into traditional product category, successful online

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https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&view_all_page_id=466305116742890&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all

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Link & What COPY do you like in their website/Insta/Blog?

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https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&view_all_page_id=858339100977336&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all

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https://www.instagram.com/p/CfL63_Nlywv/

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sacred weaves

royal and regal look, bright, check creative assets

List of words to use for your brand copy

exclusive, traditional, contemporary, modern twist, trusted/trustworthy since 1942, experienced player, quirky copy, fashion-oriented, with the times, trendsetting

List of words not to use for your brand copy

opposite of above

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