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Greenways Brand Doc 360
Greenways - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
COPYWRITER BRIEFING INPUTS
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COPYWRITER BRIEFING INPUTS

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BRAND TONE & VOICE

VOICE & TONE
0
Question
Value
1
Do you have internal guidelines for Brand Tone and Voice?
Link of pdf of BRAND VOICE & TONE GUIDE
Not yet
2
If no to above question, link to 1-2 brands with your voice and tone
Link & What COPY do you like in their website/Insta/Blog?
House of Raisons
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https://www.instagram.com/tulsisilks/?hl=en
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product shots, into traditional product category, successful online
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https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&view_all_page_id=466305116742890&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all
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Link & What COPY do you like in their website/Insta/Blog?
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https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&view_all_page_id=858339100977336&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all
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https://www.instagram.com/p/CfL63_Nlywv/
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sacred weaves
royal and regal look, bright, check creative assets
3
List of words to use for your brand copy
exclusive, traditional, contemporary, modern twist, trusted/trustworthy since 1942, experienced player, quirky copy, fashion-oriented, with the times, trendsetting
4
List of words not to use for your brand copy
opposite of above
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