COPYWRITER BRIEFING INPUTS

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PROOF POINTS & CREDIBILITY

Proof Points
Property
Value
1
List all locations where online reviews can be found for your brand + competitor brands (eg. share links of Facebook reviews, trust pilot, google my business reviews, website reviews, etc)
Google reviews
2
3
Have you been featured anywhere (publication, tv/radio show, event, media site)? (share link if anywhere)
*PR Deck follow up*
4
5
Any collaborations with other high-end brands? (for example a mirror brand may collab with a makeup brand)
CRED, tie-ups with banks
6
7
Any celebrity/influencer testimonials / recommendations/content? (IG/Youtube)
Look up on YouTube and IG *FOLLOW UP*
8
9
Any important numbers about your brand or products? Years in business Countries Ratings Items Orders completed Number of CO2 reduced
18 years in business, India & USA, 4.9 rating, 5000+ items, 3000 order/ year, 50,000 orders since inception
10
11
How many customers so far?
20,000 customers
12
13
Do we have user generated content?
not yet
14
15
Any case studies or results or certifications you can showcase results by using your product or service?
*certifications on website/about us*
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8
Count



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