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Fiona Diamonds Brand 360
Fiona Diamonds - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
COPYWRITER BRIEFING INPUTS
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COPYWRITER BRIEFING INPUTS

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PROOF POINTS & CREDIBILITY

Proof Points
0
Property
Value
1
List all locations where online reviews can be found for your brand + competitor brands (eg. share links of Facebook reviews, trust pilot, google my business reviews, website reviews, etc)
Google reviews
2
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3
Have you been featured anywhere (publication, tv/radio show, event, media site)? (share link if anywhere)
*PR Deck follow up*
4
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5
Any collaborations with other high-end brands? (for example a mirror brand may collab with a makeup brand)
CRED, tie-ups with banks
6
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7
Any celebrity/influencer testimonials / recommendations/content? (IG/Youtube)
Look up on YouTube and IG *FOLLOW UP*
8
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9
Any important numbers about your brand or products? Years in business Countries Ratings Items Orders completed Number of CO2 reduced
18 years in business, India & USA, 4.9 rating, 5000+ items, 3000 order/ year, 50,000 orders since inception
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11
How many customers so far?
20,000 customers
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13
Do we have user generated content?
not yet
14
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15
Any case studies or results or certifications you can showcase results by using your product or service?
*certifications on website/about us*
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