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COPYWRITER BRIEFING INPUTS
BRAND TONE & VOICE
VOICE & TONE
Question
Value
1
Do you have internal guidelines for Brand Tone and Voice?
Link of pdf of BRAND VOICE & TONE GUIDE
Not yet, to bediscussed with us
2
If no to above question, link to 1-2 brands with your voice and tone
Link & What COPY do you like in their website/Insta/Blog?
(thin, lightweight, stackable jewels)
tanishq - simple, minimal copy, bold font,
(aspirational tg- well versed with fashion)
Link & What COPY do you like in their website/Insta/Blog?
3
List of words to use for your brand copy
gifting collection, luxury, exquisite, one stop destination , engagement , designer jewellery, unique designs, lightweight, minimalist jewellery, new design, new collection, latest collections, largest solitaire collection , best priced guaranteed, bespoke jewellery , no making charges ,
4
List of words not to use for your brand copy
blood diamonds, cheap jewellery, affordable brand, affordable jewllery.
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