AppSumo Review: Everything You Need to Know Before You Buy

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AppSumo is a website that offers daily deals on software and tools for businesses and entrepreneurs. They offer a wide range of products, including productivity tools, marketing software, and more. The deals they offer typically include lifetime access to the product and are often discounted by a significant amount.

Where is AppSumo based
AppSumo is based in Austin, Texas, United States.
Austin is a vibrant city known for its growing tech industry, and it's a great place for entrepreneurs and small businesses to start and grow their companies. The city is home to a large number of startups and technology companies, as well as a thriving community of entrepreneurs and small business owners. AppSumo, being based in Austin, has allowed the company to tap into this rich ecosystem of innovation and creativity, which in turn has helped the company to grow and thrive.

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What is the story behind AppSumo
Noah Kagan, a serial entrepreneur who has worked at many well-known companies such as Facebook and, founded AppSumo in 2010.
Initially launched as a daily deals website for web tools, the company has since evolved into a platform that helps businesses and entrepreneurs save money on various software and tools.
One of the key features of AppSumo is its lifetime deals, which offer customers access to a product or service for a one-time payment rather than a monthly or annual subscription.
This model has proven to be very successful, and AppSumo has grown rapidly in the years since its launch.
In addition to its daily deals, AppSumo also offers a variety of other resources and services, such as a blog, podcast, and online courses, all aimed at helping entrepreneurs and small business owners grow their businesses.
AppSumo has been recognised as one of the fastest-growing companies in the US, and Noah Kagan has been recognised as one of the top entrepreneurs in the country.
Today, AppSumo is a well-established business with a team that helps and provides a good customer experience.

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Is an AppSumo deal worth its cost
Whether or not AppSumo deals are worth their cost can vary depending on the product and the individual's needs. AppSumo offers a wide range of products, and the value of a deal will depend on the specific product, its features, and how it aligns with the individual's business or personal needs. In general, AppSumo's deals can provide a significant discount on software and tools that would otherwise be expensive to purchase outright. Additionally, many of AppSumo's deals include lifetime access to the product, which can provide long-term value. However, it's important to note that just because a product is on sale doesn't necessarily mean it's the best option for your needs, so it's important to do your own research and read reviews from other users before making a purchase. Overall, AppSumo's deals can be a good way to save money on software and tools, but it's important to carefully consider whether the product is a good fit for your needs before making a purchase.

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Get valuable products and services at deeply discounted prices for a limited time only.

What is Sumo day
Sumo Day is an annual event hosted by AppSumo, typically in the summer. It's a one-day sale event in which AppSumo offers exclusive deals on various software and tools, often at even deeper discounts than their usual deals. The deals are available for 24 hours only and are often for products that are not available for purchase at any other time. Sumo Day is a big event for AppSumo and its customers, as it saves people a lot of money on software and tools to help them grow their businesses.
Giveaways and more...
In addition to the deals, AppSumo also hosts a variety of other activities and events during Sumo Day, such as live streaming, giveaways, and more. It's worth noting that Sumo Day is only held once a year, and the date is subject to change, so it's a good idea to check the AppSumo website or social media to know when the next Sumo Day will occur and prepare yourself to grab the best deals.

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Refund policy
From personal experience, customer reviews and forums, it appears that AppSumo has a good refund policy and process. Customers who request a refund could typically get their money back without major issues.

Different categories, different policies
Different product categories have different refund periods. For example, AppSumo's famous Lifetime Deals, which give you access to the product for the lifetime of the product, usually have a 60-day refund period that begins the day you purchase the product. Other products, however, may have a shorter refund period, such as digital books that can't be returned. It's important to check each product listing carefully to know when you are eligible for a refund, and to be aware of the refund policy before making a purchase.

Fair “use” policy
AppSumo also reserves the right to limit, suspend, or terminate a customer's account if they seek refunds for an excessive number of purchases, as stated in their terms of service. AppSumo may consider this as an abusive behaviour, and can terminate the account of the customer. The AppSumo's refund policy is in place to protect the company and its customers, and to ensure that everyone is treated fairly. I believe AppSumo is committed to providing a good customer service, it's important to carefully consider whether a product is a good fit for your needs before making a purchase, to avoid having to request too many refunds.

Fraud prevention
AppSumo has built-in fraud prevention measures on their site to protect the company and its customers from fraud. However, in some cases, these fraud prevention measures may temporarily disable automatic refunding. If a you run into this issue, AppSumo support team will gladly assist with refund requests. Customers can contact the support and the team will process the refunds on their end. This ensures that customers will be able to get their refunds even if the automatic refunding process is temporarily disabled.

Money refund
If you want the purchase to be refunded to your credit/debit car that was used to purchase the product, you can do this but can take anywhere from 7-10 business days in most case it usually around 3-5 days.
Instant refund
AppSumo Credits are a currency that can only be used on AppSumo to purchase deals on the platform, AppSumo credits balance can be applied towards the purchase of any deal on AppSumo, but can't be used to purchase physical products such as conference tickets, books or other items that can only be purchased with cash or cash-like equivalents.
This means that AppSumo Credits are only valid for purchasing digital products and services on the platform.

It's also important to note that AppSumo Credits may not be returned or redeemed for cash, they can only be used on AppSumo to purchase deals and cannot be exchanged for money.
AppSumo Credits can be earned by referring friends or by participating in AppSumo's referral program, they can also be purchased on the AppSumo website.

AppSumo's terms of service state that customers are not allowed to resell any products purchased using their services or use them to trade or barter with others. If a customer is found to be reselling or trading products, AppSumo reserves the right to cancel the purchase and deactivate access to the product in question. Additionally, AppSumo will not provide a refund for the purchase and the customer may be liable to pay the amount of money they made by reselling or trading the product. This is to prevent abuse of the system and to ensure that the products are only used by the person who purchased them.
Payment method
AppSumo accepts a variety of payment methods to make it easy for customers to purchase deals on their platform. AppSumo accept all major debit/credit cards (Visa, Mastercard, American Express, Discover). However, some debit or credit cards may not be accepted due to their payment processor only accepts major debit/credit cards, so an online banking card, reloadable card, or merchant gift card can’t be used.
In addition to credit and debit cards, AppSumo also accepts Google Pay and Apple Pay, PayPal, and AppSumo credits. This allows customers to choose the payment method that is most convenient for them, and ensures that everyone can take advantage of the deals offered on AppSumo.

Appsumo plus
AppSumo Plus is a rewards membership program that offers customers various perks and benefits. Some of the benefits include:
10% off AppSumo purchases: AppSumo Plus members receive a 10% discount on all purchases made through AppSumo.
Exclusive access to featured products: AppSumo Plus members have exclusive access to featured products that are not available to non-members.
Access to the Secret Sauce community: AppSumo Plus members have access to the Secret Sauce community, which is a community of AppSumo customers who share tips, strategies, and best practices for using the products they've purchased.
Free access to AppSumo Originals products: AppSumo Plus members get free access to AppSumo Originals products such as KingSumo Giveaways Pro, SendFox, EmailBadge, and ShortySMS.
AppSumo Plus is a great way for frequent customers of AppSumo to get discounts, exclusive access, and a community of like-minded entrepreneurs and business owners who can help them grow their business.
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