Alternative Exit Overview

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Alternative Exit - Overview

Podcast Overview

Title: Alternative Exit

Tagline: Educating Retiring Owners. Empowering exits to employee ownership. Securing legacies and communities.

Description: Alternative Exit is a podcast dedicated to educating small business owners on the possibilities, benefits, and challenges of transitioning to an employee ownership model. We explore various exit options, different forms of employee ownership, and best practices for successful transitions. Each episode features interviews with experts in employee ownership, business owners who have made the transition, and consultants who facilitate these changes. Our primary audience is retiring business owners and their families, providing them with the knowledge and insights needed to secure their legacy and support their communities.

Format:

Episode Length: 30 minutes

Frequency: Weekly

Structure:

Introduction (2-3 minutes): Brief intro to the episode's topic and guest.

Main Content (20-25 minutes): In-depth interview or discussion with the guest.

Conclusion (2-3 minutes): Summary of key points, announcements, and call-to-action (e.g., follow on social media, visit the website).

Platform: Recorded on Zoom and available on P

Host:

Andy Farquharson

Hi there 👋, I'm Andy Farquharson, Founder of A Better Monday and host.

Over 25 years in business I've developed a passion for employee ownership. I've seen firsthand how it drives business success, personal growth, and community impact.

From successfully exiting my beverage distribution business at 26, to scaling Winning by Design to over $25M in revenue, to being part of LogMeIn's journey from $10M ARR to a $1.2B market cap, my entrepreneurial journey has been diverse and global.

I've experienced both the highs and challenges of employee ownership, witnessing its transformative effects on individuals and communities. This inspired me to champion the employee ownership model through Alternative Exit.

Beyond business, I'm a family man, adventure lover, and lifelong learner, holding a Bachelor of Business, Certificate in Private Equity from Wharton and a Certified Exit Planning Advisor designation.

Join me as we explore smart business exits, empower employee ownership, and secure lasting legacies.

Target Audience:

Primary Audience:

Retiring SMB Business Owners

Age Range: 55-70 years

Demographics: Owners of small to medium-sized businesses, looking to retire and transition out of their businesses.

Psychographics: Interested in preserving their legacy, supporting their community, and ensuring the well-being of their employees.

Secondary Audience:

Children of SMB Business Owners

Age Range: Millennials (approximately 25-40 years)

Demographics: Likely involved or interested in helping their parents with business transitions.

Psychographics: Focused on family legacy, community impact, and employee welfare.

Unique Selling Proposition (USP):

Unique Aspects: Alternative Exit addresses a crucial topic—introducing small business owners to the opportunities of employee ownership, one of the great unlocks for businesses, people, and communities. Employee-owned companies consistently outperform their peers, enrich employees' lives, and contribute more to local communities.

Value Proposition: Our podcast provides invaluable insights into the impact of employee ownership, tailored to help business owners understand how it can work in their specific scenarios. By demystifying the process and highlighting best practices, we aim to empower owners to make informed decisions.

Marketing and Promotion:

Social Media:

YouTube Channel: Share full episodes, clips, and teasers to attract a broader audience.

LinkedIn: Use your personal LinkedIn profile to share episodes, highlight key takeaways, and engage with a professional audience.

Instagram: Post engaging visuals, behind-the-scenes content, and short clips to connect with a diverse audience.

TikTok: Create short, engaging videos to capture the interest of a younger demographic and drive traffic to your full episodes.

Website:

Currently, no website will embed within abettermonday.me

Job Description

Title: Podcast Production and Promotion Specialist Needed for "Alternative Exit" Podcast

Description: We are seeking an experienced Podcast Production and Promotion Specialist to assist with the creation, production of our podcast, "Alternative Exit."

The podcast focuses on educating small business owners about transitioning to employee ownership.

We need a specialist who can help setup all production elements, including advanced technology and AI tools to ensure high-quality output and simple management and advise on strategy best practices

Desired output

Pre-production

Identify & setup podcasting platform

Select intro/outro music

Tips for preparing guests for the highest quality podcast

Suggest Podcast branding - promotional clips, thumbnails, etc

Production:

We will manage the scheduling interviews, etc

Any tips and tricks are welcome

Post-Production setup:

Edit audio and video for clarity and engagement

Create show notes and transcriptions

Publish episodes on hosting platforms

Promotion:

Identify technology and a processes to;

Create promotional clips, audiograms, and graphics

Write blog posts and optimize content for SEO

Technology and AI Integration:

Utilize AI tools for content generation and social media automation

Implement analytics tools to track performance

Requirements:

Proven experience in podcast production

Proficiency in audio and video editing software

Ability to use AI tools for content creation and promotion

Excellent communication and organizational skills

Creative mindset with attention to detail

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Production Support⁠

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