Alternative Exit Overview

Podcast Operations

Episode Management

Untitled page

Explore

Alternative Exit Overview

Guest Outreach

Hubspot Pipeline

⁠

Load content from app.hubspot.com? Loading external content may reveal information to 3rd parties. Learn more Allow⁠

⁠

Podcast Overview

Title: Alternative Exit

Tagline: Selling smart. Empowering exits to employee ownership. Securing legacies and communities.

Description: Alternative Exit is a podcast dedicated to educating small business owners on the possibilities, benefits, and challenges of transitioning to an employee ownership model. We explore various exit options, different forms of employee ownership, and best practices for successful transitions. Each episode features interviews with experts in employee ownership, business owners who have made the transition, and consultants who facilitate these changes. Our primary audience is retiring business owners and their families, providing them with the knowledge and insights needed to secure their legacy and support their communities.

Format:

Episode Length: 30 minutes

Frequency: Weekly

Structure:

Introduction (2-3 minutes): Brief intro to the episode's topic and guest.

Main Content (20-25 minutes): In-depth interview or discussion with the guest.

Conclusion (2-3 minutes): Summary of key points, announcements, and call-to-action (e.g., follow on social media, visit the website).

Platform: Recorded on Zoom and available on P

Host:

Andy Farquharson

Hi there 👋, I'm Andy Farquharson, Founder of A Better Monday and host.

Over 25 years in business I've developed a passion for employee ownership. I've seen firsthand how it drives business success, personal growth, and community impact.

From successfully exiting my beverage distribution business at 26, to scaling Winning by Design to over $25M in revenue, to being part of LogMeIn's journey from $10M ARR to a $1.2B market cap, my entrepreneurial journey has been diverse and global.

I've experienced both the highs and challenges of employee ownership, witnessing its transformative effects on individuals and communities. This inspired me to champion the employee ownership model through Alternative Exit.

Beyond business, I'm a family man, adventure lover, and lifelong learner, holding a Bachelor of Business, Certificate in Private Equity from Wharton and a Certified Exit Planning Advisor designation.

Join me as we explore smart business exits, empower employee ownership, and secure lasting legacies.

Target Audience:

Primary Audience:

Retiring SMB Business Owners

Age Range: 55-70 years

Demographics: Owners of small to medium-sized businesses, looking to retire and transition out of their businesses.

Psychographics: Interested in preserving their legacy, supporting their community, and ensuring the well-being of their employees.

Secondary Audience:

Children of SMB Business Owners

Age Range: Millennials (approximately 25-40 years)

Demographics: Likely involved or interested in helping their parents with business transitions.

Psychographics: Focused on family legacy, community impact, and employee welfare.

Unique Selling Proposition (USP):

Unique Aspects: Alternative Exit addresses a crucial topic—introducing small business owners to the opportunities of employee ownership, one of the great unlocks for businesses, people, and communities. Employee-owned companies consistently outperform their peers, enrich employees' lives, and contribute more to local communities.

Value Proposition: Our podcast provides invaluable insights into the impact of employee ownership, tailored to help business owners understand how it can work in their specific scenarios. By demystifying the process and highlighting best practices, we aim to empower owners to make informed decisions.

Marketing and Promotion:

Social Media:

YouTube Channel: Share full episodes, clips, and teasers to attract a broader audience.

LinkedIn: Use your personal LinkedIn profile to share episodes, highlight key takeaways, and engage with a professional audience.

Instagram: Post engaging visuals, behind-the-scenes content, and short clips to connect with a diverse audience.

TikTok: Create short, engaging videos to capture the interest of a younger demographic and drive traffic to your full episodes.

Website:

Currently, no website. Consider future development for additional engagement and resources.

Email Newsletter:

Future Consideration: Potentially send out regular email newsletters with episode summaries, upcoming guest information, and exclusive content.

Collaborations and Cross-Promotions:

Open to Collaborations: Explore partnerships with industry experts, influencers, and other podcasters to cross-promote and expand your reach.

Guest Appearances: Feature guests with their own followings to attract new listeners.

Content Sharing: Partner with related businesses and organizations to share content and promote episodes.

⁠

Alternative Exit - Guest FAQ⁠

⁠

Guest List⁠

⁠

Alternative Exit - Guest Landing Page⁠

⁠

Guest Outreach⁠

⁠

JD - Podcast support⁠

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.