Partnership

Resources

Cold Outreach Copy

Agency Event - Sep 2024

Explore

Plans & Tasks

Plan for Q2 + Q3

CRM for (GSheet)

Overall Agencies + Affiliate pipeline (add new, old,)

Active agencies

Affiliate - track from FPR

Comarketing (pipeline) add fresh entries from Formspark

VC partner/offer

Weekly Outbound report

Sent

Opens

Replies

Documentation

Onboarding for Agencies

Onboarding for Affiliates doc

Emails for affiliates (check status)

Comarketing checklist/progress plan

Agreement for agencies

Agreement for co-marketing

Outbound

Cold email to Mailchimp - Emails

Communities reachout plan

New ideas

Customer referral

Testimonials from partners

🚀 Goals

Goal 1: Build top of funnel for new agency partnerships

Goal 2: Fuel existing agency partnerships to increase revenue

How we plan to do it

Goal 1: Find more agencies similar to active ones (low hanging)

Timeline: 3 months

Find out agencies or agency-operated clients in existing customer base

For agencies

Get list from HS

and do manual check (use Crunchbase and apollo to reduce work)

Agency operated

Need to find a way

Ask Nishit/Sales to add a field in the Lead Module in HS

Outreach to Mailchimp agencies

Outreach to agencies on Clutch

Goal 2: Understand Agencies motivations (and engage with existing ones)

Timeline: 2 months

Touchbase with active agencies to understand their motivation

Enable them to bring more clients/revenue

Provide offer on the next client

Share use-cases that will be relevant

Ideas on How to provide value to agencies

Build expertise/thought leadership for them

Include their quotes in our guides/resources

Create a roundup of best agencies for X (programmatic)

Inviting them to Webinars

Help them get leads

Add existing agencies to experts/deal pages

Send agencies pitches/deals in the Signup onboarding sequence (part of email or 1 email)

Update our landing page - add a deal there

A Half yearly plan for enagagemnet

Get more ideas

Long term in Q4: Organize an agency get-together in US (Mariana)

Target ICP

Retention marketing agencies

Email Marketing agencies

Full service marketing agencies

Marketing Automation agencies

Useful Links

⁠

https://docs.google.com/spreadsheets/d/1-JgEfvoK9fDZqh5aLMafJWMsMdR9orcyFfEJ81zmA04/edit#gid=1278714208⁠

⁠

Remind your team of their mission and values, and give them direction on where to go next. While a vision plants a flag where you want to go, the mission answers the what, how, whom of getting there. Consider keeping these fresh in people’s minds by displaying them on the first page of your team hub.

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