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Agency Event - Sep 2024
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Agency Event - Sep 2024



megaphone
Objective of the event: Create brand awareness among agencies and build top of funnel for agency partnerships
KPI
No. of agencies registered
No. of agencies attended
No. of partnership agreement signed after this

Format of the event
3 Hour event (Day time)
Speaker sessions + Networking
Number of guests:
100
Date
1st Oct
Evening
Space:
Hustlehub/Hanto/Urban Vault
Seqouia space

Theme:

What’s trending in the marketing automation/ martech + how to grow as an agency

Partners for comarketing + co-hosting:

Tech solution - Message Bird/ Moengage, AiSensi - Blurb
Marketing Agency (Tripledart, GrowthSpree, Spearhead may be, Email Uplers,
https://marmeto.com/
⁠
)

Topics:

Welcome note
Email in 2025 - The future of Retention Marketing
Email & SMS: The Multi-Channel Approach for Driving Conversions, Engagement & Loyalty (Limechat or AiSensy)
Agency Growth Journey by 7 Eagles

Structure of the event:

6 PM to 6 30 PM - Meet and Greet - Intro about Mailmodo
6:30 PM to 7:00 PM- Talk by SaaS partner (yet to finalize topic)
7:00 PM to 7:30 PM - Talk by another SaaS partner (yet to finalize topic)
7:30 PM to 8:30 PM - Network and dinner


Speakers:
Factors AI
Webengage
7 Eagles
IncrementumX

Audience (invite only) Who should attend

Agencies
Growth Marketers
Founders

Budget: 1L

Venue (through Partner)
FnB
Branding
Goodies

Ideas:
Trivia/Quiz (Free Mailmodo access)
Post about the event and ask agencies if they would like to partner

Requirement Checklist for the event:

Pre-event
Finalize speakers
Finalize partners - SaaS solution
Finalize offer for agencies
List of agencies to invite
Set up cold email for agencies
Space
FnB
Photographer optional
Brand assets of partners
Headshots and description of speakers
Gift to speakers
Swagbag to attendees (Budget?)
Create event invite
Send reminder emails and post event emails to attendees

With partners:
Add their branding on the event promotions
Splitting the cost
Promotion from both end
Partner sponsoring gifts
Social post - shoutout to partners
Post event lead sharing


List of assets required before we set up the event on Luma:
Banner - to add to Luma
Finalize the date, time -
Set a structure/agenda - high priority
Location (partner)
Max limit of registration




Theme:
Partners for comarketing + co-hosting:
Topics:
Structure of the event:
Audience (invite only) Who should attend
Budget: 1L
Requirement Checklist for the event:
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