Identified Problems

Misinformation and Mistrust

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Conflicting messages and false information has eroded the public's trust and understanding about the COVID-19 vaccine.

Community Outreach

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Inconsistent vaccine messaging and a one-size-fits-all approach creates obstacles in mobilizing vaccine registration in vulnerable communities.

Fragmented System

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Vaccine registration often requires navigating multiple, inconsistent channels rather than a clear, centralized system.

Accessibility

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Registration sites are often not optimized for multiple devices. Additionally, many registration sites do not consider distance and/or travel constraints.

Lack of Empathy

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Current vaccine registration designs do not consider the perspectives, limitations, questions, and concerns of the public.