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ZachDuncan.com

Last edited 41 seconds ago by Zach Duncan.

Supabase run migrations

Vercel

HOLDCO

MTHR Health

Mom supplements

Men of North

High-dose high-performance mens stack - Multi-Vitamin for high-functioning men. ($100/month)

Nuetral Wave

Non-disruptive lighting for the home

Moss

Nordic style sweaters

Húsa

Icelandic Salmon Multi-Vitamin Food Topper for Dogs

Core Values for my companies & Life

PRECISION

Precision is lack of impulse.

Precision is fear, controlled.

Precision is not weak.

Precision is acting from truth.

Precision is perfect consistency.

Precision is the fruit of mastery.

Precision is hitting the mark, opposite of sin.

Precision in my life

Understanding & living out the life of God’s word.

MTHR, supplements

Not ego, but the life I choose to live:

Slow Biblical mornings with the family

Option to work from home or at a nice office

My companies are partnered and staffed with amazing people that I can pour love, leadership, and light into.

Karo and I give more than 10% every year to help people in need and to find God.

I have a nice deep-sea ocean boat we take out often to feel the calm presence of God and to honor Him.

We pour a ton of leadership into our 3 children and have an amazing bond full of wonderful experiences together

I’m obsessed with facing challenges, improving myself, following the Bible

I workout and recover hard every day

I am plugged into a church community, giving and supporting

We give $1M/year to NP’s and actively help with our time.

Ideas

MTHR Health

female longevity supplements

Men of North

male longevity supplements

Cord of Three

Marriage Journal 3 month plan + annual planning journal subscription

Arrow & Antler

dry-aged game seasoning rubs, cures, and brines. Think Jacobsen Salt Co. or Spiceology, but obsessively tuned for venison, elk, duck, wild turkey, hog, and waterfowl. Single-species rubs (Mule Deer Backstrap Rub, Mallard Brine, Wild Hog Cure), small-batch, beautifully designed glass-and-tin packaging that lives on the kitchen counter, not buried in a drawer.

Húsa

Icelandic Salmon Multi-Vitamin Food Topper for Dogs

Garison

Tic & Mosquito defense

Moss

Non-toxic pillows, healthy for your skin, lungs, and allergies. Adults & Kids.

Komai

Cheap amazon/walmart version of caraway

just create-agent

Creative Loser Skill

Edit claude MD personality

Onboarding KPIs

Remove Jargon

Making

Jan notes:

onboarding should be more straightforward coms

Good — so MER < 30% (blended ROAS ~3.33+) and blended NC-CAC < $50.

For per-ad judgment we need a Converge attribution target — model + window + the cutoff value an ad has to clear to count as a winner. NC-CAC translates cleanly to per-ad; MER doesn't.

Do you have a Converge attribution target dialed in (model, window, value), or want me to propose one from your data?

Got it — for Meta we'll evaluate against FT paid + LT paid + Linear, all 7DC click-time, side-by-side. Now I need the target value through each lens.

Here's the plan: pull Meta spend + blended NC-CAC + MER by day for the last ~90d, find days where the blended targets held at typical/high spend, then average the per-ad NC-CAC on those same days through the three lenses. That gives us the per-ad bar to clear.

Let me first check the CLI flag reference, then go.

asks which ad accounts still

Business Ideas

MTHR - protein supps for moms

Wonderful - all-in-one creative hub for ecom

Rove Concepts - original luxury modern furniture

Moss - kids beds, pillows & mattresses

Tortilla

MONAQO - modern furniture marketplace

cedar.live - real-time Shopify ecom notifications

Raven Rentals - Vacation Rental Portfolio (deploy capital, borrow against equity)

Planscape (+ yardstick) - estimating services + AI tech for big commercial industry

Neutral - l-theanine+caffiene+flavored sparkling water

Evermind - Memory support supplements

MOSS - Merino pillows - hypoallergenic and non-toxic

Kodiak - hunting & outdoors marketplace

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