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Uber's App Redesign Project Doc
App Redesign Project Doc
Industrial design team
Start first round of package testing:
Box throwing/UPS test - we should actually send the box through the mail
Dust/dirt - how much ends up in the box?
Unboxing - physical tests
How fast can you get the box open?
Check for any choking-hazards in packaging
Box break down - does it fit in one recycle bin?
Packaging mock-up review
comments: Can we get something that pops more?
How do we convey that the packaging is earth friendly and the product is smart?
Color for packaging
Neutral so not an indicator for gender
Get Buck to do some competitive research on competitors packaging - answer how we can stand out
Get samples together to present to entire team
Start working on designs for packaging -
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