Building a Sell Sheet

First of all, a sell sheet can go by multiple names, including a line sheet or even just a one-pager about your brand. This document is a single page document. It can be potentially two pages, but you should try really hard to keep it to one page.

This document tells a retail buyer everything they need to know about your brand. It should be able to live on its own without you having to add any context to it. What we mean by that is that a buyer should be able to look at it and fully understand what your product is, how they would order it, and have all the necessary information they need to both make a decision on your product and place an order.

Below is our sell sheet builder which includes everything your brand should include in a rockstar sell sheet:

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WestockSalesSheetInfo (1).pdf

390.7 kB

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Here is one we love:

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Now that you understand how to build a sell sheet, let’s move to perfecting your sales deck.

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