Building a Sales Deck

Creating an impactful sales deck is imperative for any brand, but unfortunately too many brands don’t understand what they should actually be highlighting in their sales deck. The sales decks we see on a daily basis tend to be way too long and way too dense.

The sales deck is your map, but you are still the guide. You want it to be able to tell a clear story on its own, but also provide you with a roadmap to narrate over if you are using it as a guide in a meeting.

The biggest issue is not so much that brands tell an unconvincing story, it’s more that they tell a story to the wrong audience. Most early stage brand decks focus too much on the founder, backstory, or why their product is so much different than the competition. This is a great story to tell a consumer, but not a buyer.

Unfortunately, you are too close to your brand and product to understand that what you are trying to sell as “unique” to the buyer, they have already seen 3-4 other products that week that were trying to tell the same story. Instead, your deck has to tell a story that is impactful to that buyer.

This will segue nicely into a future topic about your buyer pitch, but for now, let’s dive into our deck builder to go over exactly what to include in your deck.

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WestockSalesDeckInfo.pdf

898.7 kB

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We believe a deck should be short and to the point. You want to show retail buyers that you understand their pain points and use your deck to lead them to thinking your brand has a solution.

Now that you have your sell sheet and deck built, let’s dive into how to open an independent account.

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