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Facebook Campaign Code
Facebook Campaign Code
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2.1 Campaign Level
2.2 Ad Set Level
2.3 Ad Level
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Ad Set Level Old

Ad set Naming Convention:
{Location} | {LAL} | {DIB} | {Aud+} | {Plc+}


Bangkok | LAL 1.5.2 | DIB 1.5.2 | Audience+
Manila | LAL 1.5.2 | DIB 1.5.2 | Audience-1m
Adset_

Audience:
Audience+: Auto
Audience-1m: 0-1m audience
Audience-10m: 9m-10m audience
Placement:
Placement+: Auto
Placement-PC
Placement-Mobile

Demographic Targeting
Level
Department
Interest Targeting
Free to use.
Behavioral Targeting
Buyer Journey
Facebook Event
Demographics Lib
1
Code
Description
Job Title/ Employer
1
1.0
Mass, Leaders, Directors
President
Founder, Co-Founder
Owner
Director
Owner
CEO/C-Level
Director
2
1.1
HR
CHRO, HR Director
3
1.2
Finance
CFO
4
1.3
Accounting
Chief Accountant, Account Director
5
1.4
Marketing
CMO, Marketing Director
6
1.5
Sales
CRO, Sales Director
7
1.6
Operations
COO, Director of Operations
8
1.7
IT
CTO
9
1.8
Customer Service
Director of Customer Service
10
2.0
Mass, Management Level
Manager
Senior Manager

11
2.1
HR
HR Manager
12
2.2
Finance
Finance Manager
13
2.3
Accounting
Accounting Manager
14
2.4
Marketing
Marketing Manager
15
2.5
Sales
Sales Manager
16
2.6
Operations
Operation Manager
17
2.7
IT
IT Manager
18
2.8
Customer Service
Customer Service Manager
19
3.0
Mass Staff
Staff
Executive
There are no rows in this table
⁠
Interests Lib
1
Code
Persona (1)
Interests (2)
1
0.0.0
Let AI Facebook target based on history conversion, pixel data, interactions with previous ads
None
2
1.0.0
Interest in lookalike technology. People who are likely to adopt new technologies earlier than others
Task Management
Software as a service
Trello
Asana
3
1.0.1
Interest in lookalike technology. People who are likely to adopt new technologies earlier than others
Task Management
Software as a service
Trello
Asana
4
1.1.0
Interest in lookalike technology. People who are likely to adopt new technologies earlier than others
Task Management
Software as a service
Trello
Asana
{If anything change)
5
1.1.1
Interest in lookalike technology. People who are likely to adopt new technologies earlier than others
Task Management
Software as a service
Trello
Asana
{If anything change)
6
2.0.0
People who got a touchpoint but not complete an expected event
1st TouchPoint: People who view the pricing page in last 30 day at website rework.com
7
2.0.1
People who got a touchpoint but not complete an expected event
1st TouchPoint: People who view the pricing page in last 30 day at website rework.com
8
2.1.0

People who got a touchpoint but not complete an expected event
1st TouchPoint: People who view the pricing page in last 30 day at website rework.com
{If anything change)
9
2.1.1
People who got a touchpoint but not complete an expected event
1st TouchPoint: People who view the pricing page in last 30 day at website rework.com
{If anything change)
10
Persona1-1sttouch-id-nexttouch
​
​
There are no rows in this table
⁠
Behaviors Lib
Name
Description
Behaviors
1
B1
​
​
2
B2
​
​
3
​
​
​
4
​
​
​
5
​
​
​
6
​
​
​
There are no rows in this table
⁠

Company Lib
Size
Industry

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