A Running Retail Owner’s Guide to COVID-19 Survival
Help is out there for independent run retailers, you just have to know where to find it. Running retailers, check out this article published by Running Insight.
Challenged Athletes Foundation - Let’s Keep Moving Campaign
The Challenged Athletes Foundation (CAF) remains dedicated to innovating new ways for individuals with physical challenges to gain access to sports.
The CAF launched the “Let’s Keep Moving” fundraising campaign celebrating the role of technology in living an active lifestyle.
Additionally, new online offerings like the Jensie Ride for Challenged Athletes presented on Zwift, the virtual Cycling Club, and an AirBnB challenged athlete experience will allow athletes of all abilities to stay connected through the power of sport.
Endurance Sports Coalition (PETITION)
TELL CONGRESS TO SAVE ENDURANCE SPORTS. The rapid onset of COVID-19 forced the cancellation of every endurance sporting event in the US through into May, with effects likely to continue as social distancing impacts mass gatherings in the next several months.
Without further support, the vast majority of this $3 Billion industry will collapse, putting 500,000 jobs at risk.
How to Be an Ally to the Black Running Community 🖤
Runner’s World, Rozalynn S. Frazier puts it in perfect words, “It’s more than just sharing similar beliefs—it’s about your actions, today and tomorrow.”
In order to see change we MUST educate ourselves and our communities on how we can end racial injustice.
iRunFar Community Guideline
iRunFar is a community and organization that provides information regarding trail running and ultrarunning. They have dedicated a section on their website to provide information regarding running and COVID-19
Join Coach Jess’ Private Instagram Group
& Workout Sessions
Each week Runner’s World coach, Jess (@runnersworldcoach on Instagram) designs and leads a new workout via Instagram. If you are a Runner’s World member, you can register to be part of her private Instagram group.
Lululemon Free Virtual Yoga Series on Santana Row
Join lululemon Santana Row for a FREE VIRTUAL Yoga Series every Saturday morning starting on Saturday, May 2nd, 2020!
Live classes begin promptly at 9am every Saturday on Santana Row's Instagram! @santanarow
Get ready to find your zen! This fun and FREE series will continue each Saturday May through September.
Marathon Training Academy Podcast
The Marathon Training Academy Podcast was started in 2010 to inspire and empower everyday people to live healthier lives and achieve fitness goals by unleashing their marathon potential. They are still actively posting new podcast episodes.
SF Runs is offering a virtual running challenge for the month of May. They will provide runners with a digital medal if you reach milestones in the month of May. More info in the link attached.
Miles with Miles - FREE Virtual Fitness Challenge for Kids
While kids are without school PE or after-school sports, the need to keep moving is at an all-time high when parents and guardians are stretched for time, attention and creative ideas. Let these free plans lighten the burden to help families focus on the fun. Each weekend, email updates will be sent with an outline of kids exercise activities for each day of the upcoming week.
NYRR Virtual Global Running Day 1M + More
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New York Road Runners are hosting a worldwide celebration of running that encourages everyone of all ages and abilities to get moving.
This year’s observance will digitally unite people across the world to encourage physical wellness, strengthen community, and offer support. As part of these efforts, thousands of runners will participate in a one-mile virtual race, the NYRR Virtual Global Running Day 1M.
Additionally, NYRR will host several interactive opportunities including a social media challenge, online community programming, and interactive digital and social experiences to engage the running community.
Outdoor Retailer COVID-19 Resources
I’m sure most outdoor brands are aware of Outdoor Retailer by now. In response to COVID-19, Outdoor Retailer put together an in-depth list filled with resources and support for brands and businesses struggling during this time.
Outside Looks Retail Webinars - Specialty Retail Community, Resources & Coaching
Business SupportLive SessionsWorkshopsFreePaid
Outside Looks is a destination teeming with professional resources for today's specialty retailers to discover sustainable profitability in their business.
Outside Looks is hosting
FREE webinar sessions
to help outdoor retailers navigate during these uncertain times. In order to help ease you into the process, they have partnered with some of the most reputable and tech-forward POS options out there.
Race Against Racism was created in memory of George Floyd, Breonna Taylor and Ahmaud Arbery, a few of the latest heartbreaking examples of injustice and racism experienced by African American men, women, and children every day in the US.
Run or walk anytime between June 3 (Global Running Day) - June 19
(Juneteenth) for George Floyd. During your run or walk, pause for 8 mins and 46 seconds, the length of time that the Minneapolis officer's knee was on George Floyd's neck, causing his death.
Race Against Racism has some wonderful resources on how we, as runners, can be ally’s to the BLM movement and to the black running community.
Run for Justice - wear black in solidarity 🖤 - June 13th
Join Run for Justice, a FREE virtual 5K to show support for the Black community.
This is an important time in our history and we must all get involved and stand up against police brutality and take action to end the racism that threatens a person’s freedom. ✊🏽
We are asking the running community to join us virtually for a 5k Run as we #RUNFORJUSTICE and work together to try to find ways to eliminate all forms of hatred, bigotry and racism around the world.
Led by Latinos Run and Black Men Run
Run Local - Podcast, Workouts, Interviews & More
In the wake of California’s shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the second is working with its partners to continue to provide funding for the Silicon Valley Half presented by Excite Credit Union‘s official charity, Silicon Valley Education Foundation (SVEF), at a critical time of need.
Run Specialty Toolkit by Upper Quadrant
Upper Quadrant launched The Run Specialty Toolkit to help support running specialty businesses. This toolkit is comprised of resources, tips and recommendations that you can apply to your business, today, to help navigate this dynamic environment. The toolkit is the result of a movement where many organizations who care about the future of the industry are coming together to share.
An incredibly helpful resource for those small business owners struggling to adapt to these sudden changes.
Running from Coronavirus: A Back-to-Basics Exercise Boom
This New York Times article reminds us that even in the big city, people are still running.
Running Industry Association
Another incredible resource for small businesses struggling during this time!
The Running Industry Association (RIA) is a non-profit organization that supports the brick and mortar running retail channel throughout the United States and Canada.
RIA’s resource guide includes a COVID-19 Retail Survey Report, a brand support reference guide, info about PPP, marketing ideas (curated around our current environment) and more!
Training PlanLive SessionsBusiness SupportWorkshopsBlogArticle
A great resource for running retailers. Running Insight exists to help the business and sport of running. They shine a light on the retailers and brands who help millions of individuals lead healthier, active lives by the work they do within their communities, local and worldwide.
Running Retail Success Stories
Check out how some running retailers are getting creative amongst COVID-19.
Running USA COVID-19 Resources
PaidFreeLive SessionsBusiness SupportArticleWorkshops
Running USA, the non-profit trade organization for the sport of road running, is aggregating news, event organizer statements and public resources from official sources relevant to the ongoing COVID-19 pandemic. They have compiled a list of resources for businesses and individuals amidst COVID-19.
Running USA Virtual Race Camp: Learning from Events that Transitioned to Virtual
FreeLive SessionsBusiness SupportWorkshops
, join Running USA to hear from three spring events that had to
rapidly switch to virtual runs due to COVID-19.
They'll share what went well, what they learned and pitfalls to avoid. Learn from their experiences and apply the lessons to your events.
will include Tanner Bell of Ragnar Relay, Allison Corbett of P3R and Amy Frostick of J&A Racing Inc.
RunSignup Challenge Platform
The complete platform for endurance, fitness, and fundraising challenges.
RunSignup’s new Virtual Challenge Platform is a response to a simple industry problem: how to engage with runners in an interesting way, from a distance.
The basic concept behind the Virtual Challenge platform is simple, allowing participants to tackle any challenge, record their progress, and track their success.
RunSmart Online Newsletter - Running Tips
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A personal fan of RunSmart’s
sent by Steve Gonser.
If you’re interested in learning about new tips and strategies on how to become a better run, become less injury prone and more, sign up to their newsletter.
In addition to their newsletter, RunSmart Online is an online, OnDemand training resource that gives you access to “runner-specific” strength training, training plans, and run form instruction. Perfect time to try something like this out!
SBLI Kids At-Home Challenge by Falmouth Road Race
In the SBLI Kids At-Home Challenge, children will be encouraged to run at least 7 minutes in a customizable race bib they will get in the mail. The backside of the bib will list 7 Challenges for them to complete. Challenges include calling a friend or relative; writing a note to a teacher, first responder or healthcare professional; and reading a book.
The Digital Running Show - June 13-14
The Digital Running Show
is brought to you by the organizers of the
National Running Show.
Join online from
for live stage content with motivational talks from famous faces including Susie Chan, Iwan Thomas, Jo Pavey, Hannah Beecham and many more, for inspiration and expert advice.
This is also an opportunity to learn about new kit and technology, gain top tips on nutrition with live demonstrations and get an update on future races.
The Distance by Atlanta Track Club
FreeChallengesTraining PlanWorkoutsVideo Tutorials
Atlanta Track Club's The Distance is a free online resource for running workouts, training programs, live strength classes, challenges, diet and health information and more, all created by the Club's expert staff, coaches and partners.
The JUST RUN Home School Program
An effort of the Big Sur Marathon Foundation to encourage children to stay physically active during the Coronavirus Shelter in Place order. If you'd like your child to participate in the Home School program, please fill out the form in the link.
The Marketing Workshop Series by Empower Run
Business SupportLive SessionsWorkshopsFree
In partnership with Upper Quadrant,
is hosting a
free series of short, weekly marketing workshops for run specialty retailers, suppliers, events producers and others aligned with the industry.
These weekly, structured two-hour workshops, Q&As and forums are intended to enhance planning for stores, business units and events and provide tools for individuals to utilize in their organizations. This series are for both marketing and non-marketing professionals.
Help local retailers bounce back. By buying a discounted gift card today, not only do you get a great deal on your next purchase, but you're providing your favorite local shop much needed cash-flow, so they can serve your community tomorrow.
The Trail Running Film Festival
June 6, join the Trail Running Film Festival for a live-stream gathering
of the trail running community from across the globe for a night of films, revelry, and community building.
Grab a beverage, connect online, and get ready for some serious inspiration, tons of prizes, and a much needed fostering of the trail running spirit in these crazy times.
THE VIRTUAL OUTDOORS ーthe best ways to beat the quarantine blues at home by Elevation Outdoors
Here are the best ways to beat the quarantine blues at home—and prepare to get back out there when things open up again.
The Weekly Chat by Outdoor Retailer 🖤
FreeLive SessionsBusiness SupportSupport BLM
The Weekly Chat is hosted by Outdoor Retailer
A live, in-depth conversation series. Each chat features experts in retail and outdoor businesses discussing strategy, ideas, and inspiration for navigating current challenges and beyond.
Thin Air Outdoor Media Show
Live SessionsFreePaidBusiness Support
The outdoor industry's first fully interactive virtual outdoor show from June 24-26. Wow!
Meet your customer where they are: Safe at Home. Welcome to the future.
webinar connects runners, industry professionals and trail enthusiasts alike to learn and discuss all things trail running.
In this session you will hear from the Executive Director of the American Trail Running Assoc, the race director from the Catalina Half Marathon, and Bubs Naturals Protein.
at the link.
We may be a little biased but we thought it may be worth adding some info about us!
We are an apparel brand for runners creating the world’s first Hydroshirt. The Hydroshirt incorporates a built-in hydration pack inside of our shirts, providing the key benefits of on-the-go hydration.
We hope you enjoy this directory we put together. Don’t forget to sign up to our waiting list to be notified when we officially launch! (:
Virtual Race Production - Supporting Race Directors (Virtual Running Association)
Virtual Running is supporting race directors during these challenging times by offering free services to help directors understand and implement virtual racing.
Services are led by Leonard Adler, founder of SF Runs and a Certified Race Director with the Road Runners Club of America (RRCA).
A non-profit charity fund created to provide immediate relief to local independent running stores across America.
Buy merch or make a donation and 100% of the proceeds will go directly to the Running Store of your choice.
World Endurance Coaching Business Summit
Business SupportWorkshopsLive SessionsPaid
Happening on June 27, COACH 2020 VISION is the world’s first virtual business development Summit, specifically tailored to help endurance sport coaches innovate and improve their business in the current climate.
Organised by World Sport Coach, COACH 2020 VISION is all about 20/20 – 20 of the most influential voices in endurance coaching, sharing the secrets of their success in 20 minute impactful virtual presentations culminating in a series of live panel discussions.