Nowadays, when EVERYONE is competing for everyone’s attention to showcase their products or services, it has become extremely difficult to stand out if you are a small business. All social media channels are over flooded with content and offers. It has become extremely hard to not just gain followers, but stay in their feeds!
To ensure that your business has a consistent representation in social media has become a full time job. The most frustrating part is that the benefits of maintaining a social profile are not immediately visible and cannot be always properly measured.
If you own a website, again, there is a frustration of it not showing up on first pages of Google. Any search optimization techniques used are usually the ones that produce results “down the road”. More often than not business owners have to ask “Are those techniques really working for my business”?