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SMART Hive Blog 03/11/2022
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How important are reviews for business?
3/11/2022, 11:00 AM
Nowadays, when EVERYONE is competing for everyone’s attention to showcase their products or services, it has become extremely difficult to stand out if you are a small business. All social media channels are over flooded with content and offers. It has become extremely hard to not just gain followers, but stay in their feeds!
To ensure that your business has a consistent representation in social media has become a full time job. The most frustrating part is that the benefits of maintaining a social profile are not immediately visible and cannot be always properly measured.
If you own a website, again, there is a frustration of it not showing up on first pages of Google. Any search optimization techniques used are usually the ones that produce results “down the road”. More often than not business owners have to ask “Are those techniques really working for my business”?
Nowadays, when EVERYONE is competing for everyone’s attention to showcase their products or services, it has become extremely difficult to stand out if you are a small business. All social media channels are flooded with content and offers. It has become extremely hard to not just gain followers, but stay in their feeds! To ensure that your business has a consistent representation on social media has become a full time job. The most frustrating part is that the benefits of maintaining a social profile are not immediately visible and cannot be always properly measured. If you own a website, there is a frustration of it not showing up on first pages of Google. Any search optimization techniques used are usually the ones that produce results “down the road”. Business owners often ask “Are those techniques really working for my business”? In this oversaturated landscape there is still ONE TOOL that is at your disposal. It is as simple as it is effective! Drum roll - It is your Google Business Profile (GBP) It is overwhelmingly clear, the more positive reviews your business has, the more sales and revenue it can generate. The GBP reviews are a useful tool to create a trustable customer base. The reviews that are posted on the GBP page are considered a valuable tool for the customers to make their buying decisions. The positive reviews have a HUGE impact on the sales. The GBP reviews are also a powerful tool to improve business visibility. The positive reviews simply skyrocket your business in local searches. With everyone being adamant about their social profiles, you will be surprised to know how many businesses simply NEGLECT their GBP. Majority of business owners think that just providing their address and phone is enough. Wrong! When GBP is set up, configured & maintained correctly, results are instant. At SMARTHive, we believe GBP is one of the few tools left for small businesses, that is not oversaturated with marketing noise and produces visible results. We’ve researched and established the perfected recipe for this dish that is GBP. We have all the ingredients. We guarantee results or your money back!

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