Underdog Protocol Memo🐶

Underdog - Making the shared data layer valuable

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Underdog - Making the shared data layer valuable

Customers

Charts

Charts

Name

Notes

Revenue only from Stripe (need to add bill + sphere dashboard)

Retention

Jun.-Jul. NFT Growth

Screenshot 2023-08-01 at 11.14.17 AM.png

There are no rows in this table

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This is the total amount of revenue in pipeline ARR -

$196,490.00

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/ ARR

underdog crm for outbound & partnerships 👇

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companies

companies

Status

Logo

Status 1

Company name

Owner

Contacts

Website

Notes

Launch Date

# of NFTs

Plan

Proj. Revenue (ARR)

🔥 Lead

Brave Wallet

[ ]

brave.com

Open

1/1/2024

550000

Enterprise

$550.00

🔥 Lead

Phantom

Raj Shan

Jason Lee

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phantom.app

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Open

9/1/2023

100000

Enterprise

$100.00

🔥 Lead

SphereLabs

[ ]

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https://spherepay.co

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Open

8/31/2023

10000

Developer

$1,560.00

🔥 Lead

SidechainMe

[ ]

sidechain.me

Open

8/11/2023

1000

Developer

$100.00

🔥 Lead

Star Atlas

Ruslan Masgriev

staratlas.com

Open

8/1/2023

30000

Enterprise

🔥 Lead

Solana FM

Malcolm Ho

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solana.fm

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Open

7/31/2023

100000

Enterprise

$10,000.00

🔥 Lead

Layer3

Zeel Patel

layer3.xyz

Open

7/28/2023

15,0000

Enterprise

$100.00

🔭 Opportunity

Mandala Club

[ ]

Open

9/1/2023

10000

Enterprise

$5,000.00

🔭 Opportunity

Seed Labs

S3B Moriaty

seedlabs.co

Open

9/1/2023

1000

Developer

$1,500.00

🔭 Opportunity

Collector.sh

Nate

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Collector.sh

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Open

9/1/2023

10000

Enterprise

$18,000.00

🔭 Opportunity

Syndicate Network

hkSocrates

joey

https://www.syndicatenetwork.io/

Open

8/31/2023

20000

Enterprise

$1,000.00

🔭 Opportunity

Night Market

Ryan Kim

nightmarket.io

Open

8/31/2023

1000

Developer

$1,500.00

🌲 Active

DeansList

DeantheMachine

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https://grapes.network

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Open

8/1/2023

1000

Developer

$5,000.00

🌲 Active

Metaplex

[ ]

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Metaplex.com

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Open

6/1/2023

10000

Enterprise

$20.00

🌲 Active

Raposa Coffee

[ ]

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https://www.raposacoffee.com

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Open

5/29/2023

10000

Developer

$1,560.00

🌲 Active

Solana Mobile

Steve

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https://solanamobile.com

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Open

4/1/2023

20000

Enterprise

$18,000.00

🌲 Active

Parcl

Kellen Grenier

Will Leatherman

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parcl.co

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Open

2/14/2023

20000

Enterprise

$5,000.00

🌲 Active

SuperTeam DAO

Neil Shroff

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superteam.fun

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Open

2/10/2023

1000

Developer

$1,500.00

🌲 Active

Dispatch Forums

Viksit

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dispatch.forum

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Open

2/3/2023

250

Developer

$1,500.00

🌲 Active

BluntDAO

Shot

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bluntdao.org

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Open

1/20/2023

500

Starter

$500.00

😴 Inactive

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Add contact

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Contacts 2

Contacts 2

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Company status 2

Company status 2

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Major Brands

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Ecosystem

Ecosystem

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Case Studies

Enhancing Customer Loyalty and Engagement for Solana Mobile with NFT-powered Rewards Ecosystem

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Solana Mobile, creators of the SAGA, wanted to develop a unique rewards ecosystem for users who ordered the phone early. They aimed to integrate an identifier for SAGA phone ownership and a loyalty rewards system based on user activities, all within a tight timeline of ~1 month until launch.

Challenge

Solana Mobile needed an all-in-one NFT management solution that:

Could be integrated directly into their phones

Provided an API for ecosystem partners to verify SAGA ownership

Tracked user activities and ownership in a non-transferable and updatable NFT

Solution

Solana Mobile partnered with Underdog to implement a dynamic digital collectible for SAGA phone users.

The Underdog API was integrated into the SAGA phones, verifying ownership and capturing holder activity within the dApp store. Collectible attributes were updated based on user activities, unlocking perks and rewards accordingly.

Results

With the Underdog integration, Solana Mobile:

Launched their rewards ecosystem with partners like Magic Eden, Audius, and Dialect

Minted 20,000 NFTs and introduced a Solana Mobile Welcome Pack for loyal customers

Implemented the rewards ecosystem within just 2 weeks

How Underdog Helped

Underdog's Web3 API allowed Solana Mobile to seamlessly integrate NFTs into their phones, enhancing customer loyalty and engagement. Key benefits for Solana Mobile included:

Rapid implementation of a rewards ecosystem

Streamlined NFT management with the Underdog NFT API and Management Dashboard

Successful partnerships with ecosystem partners for a holistic rewards experience

Ability to identify their early adopters and add apps ways to identify their mobile users

Steps

Mint SAGA Token: A unique SAGA Token (NFT) is minted for each SAGA smartphone, representing ownership and serving as the foundation for the rewards ecosystem.

Soulbound to Your Phone: The SAGA Token is "soulbound" to the customer's phone, ensuring it is non-transferable and tied exclusively to that specific device.

Download and Use Apps: Customer activities, such as downloading and using apps, are tracked and linked to their SAGA Token.

NFT Updates: The SAGA Token's attributes are updated in real-time based on the customer's app usage and activities, unlocking new rewards tiers.

Accumulate XP/Points and Unlock Rewards: As users interact with apps on their SAGA smartphone, they accumulate experience points (XP) or other point systems linked to their SAGA Token, unlocking various rewards.

By leveraging Underdog's capabilities, Solana Mobile successfully implemented a unique rewards ecosystem that drove customer loyalty and satisfaction.

Supercharging User Engagement with Underdog for Parcl's Real Estate Investment Platform

Parcl, a real estate De-Fi platform on Solana, integrated Underdog to enhance user engagement and grow their community. Underdog's NFT capabilities enabled Parcl to reward early adopters, foster exclusive communities, and achieve a successful launch with minimal engineering resources.

Goals

Parcl aimed to:

Reward early users for their platform usage

Offer access to exclusive communities within the platform

Ensure a quick turnaround of approximately 2 weeks for the launch

Parcl's requirements included:

Comprehensive NFT management (minting, updating, managing)

Seamless integration with their app

Minimal engineering resources for integration

Solution

Parcl partnered with Underdog to integrate their API into the platform's dApp, allowing for comprehensive NFT management and a seamless user experience.

The Dynamic Digital Collectible tracked user trading activity and evolved based on users' actions, granting access to rewards such as NFTs, points, USDC, and more.

Results

With the Underdog integration, Parcl:

Successfully implemented the solution in just 2 weeks

Onboarded 500 new users during the #SOLMate campaign

How Underdog Helped

Underdog's Web3 API allowed Parcl to integrate NFTs seamlessly into their platform, with minimal engineering resources required. This resulted in a boost in user engagement, rewarding users and fostering a sense of community within the platform.

Key benefits for Parcl:

Comprehensive NFT management tools

Simplified NFT integration for a variety of products

Enhanced user engagement through gamification

Customizable reward system for user retention

Next Steps

Parcl plans to launch a recurring Rewards Program using badges and on-chain points, further enhancing user engagement and community growth.

About Parcl

Parcl is a real estate de-fi platform on Solana that allows traders to invest in different markets around the world.

Underdog Features Used

NFT Management API

Dynamic Digital Collectibles

Gamification and Reward Systems

Impressive Results

2-week implementation time

500 new users onboarded

By leveraging Underdog's capabilities, Parcl achieved its goals of rewarding early adopters, promoting platform usage, and fostering a thriving community.

Empowering Education in the Solana Ecosystem: How xAndria and Underdog Enhanced User Engagement Through Gamification and NFT Rewards

Introduction:

xAndria, a startup focused on addressing challenges in the education sector, created an educational app for Solana aimed at both developers and non-technical individuals. To improve user engagement and incentivize learning, xAndria integrated Underdog's capabilities into the app.

Goals:

xAndria aimed to:

Provide accessible education for both technical and non-technical individuals

Create proper incentives for learning about Solana

Bridge the gap between crypto-native and crypto-geeks

Requirements:

Easy integration of NFTs and rewards system

Automation of user reputation management

Low-code solutions for app development

Solution:

xAndria partnered with Underdog to integrate their API and automation tools into the educational app, allowing for seamless reward management and user reputation tracking.

Underdog's Airtable automation, linked with Notion, managed NFT claims and user reputation updates based on form submissions

Automated scripts were used to update points and reputation bounties for users

Results:

With Underdog's integration, xAndria:

Successfully created a low-code MVP that received 10+ NFTs

Built a comprehensive educational app that catered to a diverse audience

How Underdog Helped:

Underdog's automation tools allowed xAndria to manage user reputation and rewards with minimal effort

Seamless NFT integration contributed to a gamified learning experience, incentivizing users to engage with the app

Key benefits for xAndria:

Easy integration of NFTs and rewards system

Automation of user reputation management

Enhanced user engagement through gamification

Next Steps:

xAndria plans to transform the educational app into a Stack Overflow in Web3 and turn the NFT into a Reputation Profile, further enhancing user recognition and credibility within the Solana community

About xAndria:

xAndria is a startup dedicated to addressing challenges in the education sector by providing accessible education about Solana for both developers and non-technical individuals.

Underdog Features Used:

NFT Management API

Airtable Automation

Gamification and Reward Systems

Impressive Results:

Low-code MVP with 10+ NFTs

Comprehensive educational app catering to a diverse audience

By leveraging Underdog's capabilities, xAndria achieved its goals of providing accessible education, proper incentives for learning, and bridging the gap between crypto-native and crypto-geeks.

Driving Community Engagement with BooBot and Dynamic NFTs

Introduction

BooMonsters a 1:1 art collection on Solana , built a vertical discord bot + platform, aimed to tackle challenges such as lack of verification for CVs, incentives to drive activity, and channels to keep members informed. To address these challenges, BooMonsters integrated Underdog's dynamic NFT capabilities to create an engaging and rewarding environment.

Goals:

BooMonsters aimed to:

Encourage user activity and engagement

Establish a reliable verification process for CVs

Improve channels for keeping members informed

BooMonsters' requirements included:

Implementing bounties, points, and community-driven news

Introducing a Discord bot - BooBot - to track contributions, create CVs, and maintain engagement

Leveraging Underdog's NFT capabilities for rewards and user incentives

Solution:

BooMonsters partnered with Underdog to utilize its dynamic NFT capabilities and integrated BooBot, a Discord bot to track contributions, create CVs, and maintain engagement within the community.

Airdropped NFTs in Discord to update metadata based on user actions

Implemented bounties, points, and community-driven news

Results:

With the Underdog integration and BooBot implementation, BooMonsters:

Received 150 votes, with 50 inbound

Completed 50 bounties

How Underdog Helped:

Underdog's dynamic NFT capabilities enabled BooMonsters to create an engaging and rewarding environment for users

Streamlined the CV verification process, incentivized user activity, and improved communication channels

Key benefits for BooMonsters:

Enhanced community engagement

Reliable verification process for CVs

Improved channels for keeping members informed

Next Steps:

BooMonsters plans to implement a contributor system to build out its news channels

Develop an art treasury and reputation with partner communities

Create a Twitter Raid Bot to further expand its reach and engagement

About BooMonsters:

BooMonsters is a community-driven platform focused on building vibrant communities and bridging the gap between its members and boutique businesses.

Underdog Features Used:

Dynamic NFT capabilities

Airdropped NFTs in Discord

Updated metadata based on user actions

Impressive Results:

150 votes received, with 50 inbound

50 bounties completed

BooMonsters successfully overcame its challenges by integrating Underdog's dynamic NFT capabilities and implementing BooBot, leading to enhanced engagement and an improved user experience. Create your own startup on top of underdogprotocol.com and unlock composability with our partners like Saga, Parcl, and Superteam, enhancing your community engagement and success.

Creating Social Tools Solarplex (Web3 Reddit) by Dispatch Forums

Introduction: Brief description of the company and its collaboration with another company or service.

Dispatch Forums is an on-chain forums protocol that allows you to engage your community by directly connecting with them

Solarplex is their Product Hunt for Web3 Product that enables users to engage, find, and discover products within web3 while being rewarded for their contributions.

Goals: Main objectives the company aimed to achieve.

Add NFTs to their protocol in order to create gamified experiences and use NFTs as ways to engage with users who visit their Protocol

Create an experience that is seamlessly integrated into their Protocol

Requirements: Specific needs of the company for achieving their goals.

Integrate directly into their Program + Protocol with limited need for special work

Different types of NFTs for different use-cases ie: Soulbound for Profile NFTs, Compressed to capture deeper insights , Transferrable for one-time badges + POAPs

Solution: A detailed description of the solution provided by the partner company.

Underdog Protocol created a custom script for Solarplex’s Program to be able to have update authority over NFTs

Underdog Protocol integrated directly into Solarplex and have been able to launch campaigns together using Comprssed + Soulbound NFTs

Results: The outcomes of implementing the solution.

Dropped a POAP to 20% of their user base + builders within Grizzlython while using NFTs to gamify engagement via Profiles + Badges

Ability to work with partners across the Ecosystem like Superteam (both NFTs indexed by Underdog) to create shared experiences between Users/Members

Next steps: Plans for future growth or improvements.

Capture all actions on Solarplex within User Dynamic NFT profile

About the company: A brief overview of the company.

Underdog Protocol is an API that uses dynamic NFTs to capture user insights across different product and workflows.

Features used: A list of features provided by the partner company.

Underdog NFTs

Transferrable

Non-transferrable

Compressed

Case Study: BooMonsters: Driving Community Engagement with BooBot and Dynamic NFTs

Introduction:

BooMonsters is a community-driven platform that faced the challenges of lack of verification for CVs, incentives to drive activity, and lack of channels to keep members informed. To overcome these challenges, the company implemented bounties, points, community-driven news, and a Discord bot - BooBot - to track contributions, create CVs, and keep the community engaged.

Problem:

BooMonsters faced several challenges in keeping its community engaged, including the lack of a verification process for CVs, insufficient incentives to drive activity, and limited channels to keep members informed.

Action:

To tackle these challenges, BooMonsters implemented the following:

Bounties and points - to incentivize activity and drive engagement.

Community-driven news - to keep members informed and involved.

BooBot - a Discord bot that tracks contributions, creates CVs, and keeps the community engaged.

Outcome:

The implementation of bounties, points, and BooBot had a positive impact on the company and its customers. The platform saw an improved overall vibe and the possibility to add tangible value and product.

Future Plans:

BooMonsters has a mission to build vibrant communities and plans to implement a contributor system to build out its news channels. The company also has plans to develop an art treasury and reputation with partner communities, as well as a Twitter Raid Bot (similar to its Discord bot). The ultimate goal is to bridge the gap between the community and boutique businesses.

Supporting Data:

The platform received 150 votes, with 50 inbound, and 50 bounties have already been completed.

Unexpected Obstacles:

One unexpected outcome was the time saved using the Underdog protocol.

Solution Implementation:

The solution was implemented through code and a webhook to Discord.

Role of Underdog:

BooMonsters leveraged Underdog Protocol by using airdropped NFTs in Discord, allowing it to update metadata based on user actions.

Conclusion:

BooMonsters successfully addressed its challenges of low engagement by implementing bounties, points, community-driven news, and a Discord bot. The company's future plans aim to build vibrant communities and bridge the gap between its members and boutique businesses. The use of NFTs and its Discord bot, BooBot, are examples of how Underdog is being utilized to build custom experiences that drive engagement and improve user experience.

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