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Calculations for eCommerce
Monthly active users (1) 2
Average annual conversion rate (%)
Returning customers, monthly (%)
Conversion rate lift
Average subscription or order value ($)
New orders
Revenue from new orders (monthly)
Revenue from reactivated users
Revenue from Cross/Upsells
Reactivated Users
Intempt cost
Return on Investment
Net revenue
ROI Multiplier
Monthly active users (1) 2
Average annual conversion rate (%)
Returning customers, monthly (%)
Conversion rate lift
Average subscription or order value ($)
New orders
Revenue from new orders (monthly)
Revenue from reactivated users
Revenue from Cross/Upsells
Reactivated Users
Intempt cost
Return on Investment
Net revenue
ROI Multiplier
1
10000
17
17
10%
50
30
$18,000.00
$30,600.00
$15,300.00
51
$3,084.00
18.72%
$60,816.00
19.71984435797666
There are no rows in this table
Calculations for SaaS
Monthly active users (1) 2
Churn rate
Conversion rate lift
Average subscription cost ($)
New subscriptions
Revenue from new subscriptions (annual)
Revenue from reactivated subscribers (annual)
Revenue from cross-sells/upsells (annual)
Reactivated Users
Intempt cost
Return on Investment
Net revenue
Active subscribers
Monthly active users (1) 2
Churn rate
Conversion rate lift
Average subscription cost ($)
New subscriptions
Revenue from new subscriptions (annual)
Revenue from reactivated subscribers (annual)
Revenue from cross-sells/upsells (annual)
Reactivated Users
Intempt cost
Return on Investment
Net revenue
Active subscribers
1
10000
0.17
10%
101
30
$30,178.80
$10,059.60
$5,029.80
100
$3,084.00
12.68%
$42,184.20
50
There are no rows in this table
Calculations for Apps
Monthly active users (1) 2
Churn rate
Conversion rate lift
Average subscription cost ($)
New subscriptions
Revenue from new subscriptions (annual)
Revenue from reactivated subscribers (annual)
Revenue from cross-sells/upsells (annual)
Reactivated Users
Intempt cost
Return on Investment
Net revenue
Active subscribers
In-app purchases (annual)
Ad revenue (annual)
Ad Impressions, per user per month
eCPM, earnings per 1000 impressions
Monthly active users (1) 2
Churn rate
Conversion rate lift
Average subscription cost ($)
New subscriptions
Revenue from new subscriptions (annual)
Revenue from reactivated subscribers (annual)
Revenue from cross-sells/upsells (annual)
Reactivated Users
Intempt cost
Return on Investment
Net revenue
Active subscribers
In-app purchases (annual)
Ad revenue (annual)
Ad Impressions, per user per month
eCPM, earnings per 1000 impressions
1
10000
0.1
10%
15
30
$4,860.00
$3,240.00
$1,620.00
216
$3,084.00
1.09%
$6,432.00
100
$216.00
$1,200.00
5
2
There are no rows in this table
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