Technology Investment: The need for greater investment in technology was evident. I acknowledge the delay in seeking a technical collaborator, affected largely by bootstrapped growth.
Consistency in Sales and Marketing: Our commitment to delivering client projects impacted regular sales and marketing activities. I recognise the missed opportunities in LinkedIn engagement and the potential for data-sharing agreements with clients.
Outsourcing and delegation: I could have improved efficiency by outsourcing or delegating many administrative tasks to specialised freelancers.
Niche Focus: Yazi's broad client base across various industries missed the opportunity to develop specialised expertise and leadership in a specific research domain.