A noticeable correlation between campaigns which have developed an extra high profile, and the deployment of high design values - in the A22 space, and beyond.
RPR design values sit at the low end of the A22 range by the above criteria.
A well integrated RPR identity and comms toolset would benefit the campaign, but also provide a template for future, better-aligned sibling campaigns, as required. This is at the core of a hypothesis which can be put forward.
The site’s brand implementation, UX, and content are poor, though built on a good technical foundation
Briefing for any redesign should clarify target audience, scope etc - but also whether to visually align with high profile A22 campaigns
Redesigned ID and collateral should empower volunteers to create and deploy digital content, posters, banners etc easily and consistently, around some simple parameters.
Activist groups like "Just Stop Oil" and similar environmental or climate-focused movements generally target a broad audience but tend to focus on certain demographics or groups based on their goals and strategies. Here are some of the core target audiences for such groups:
Younger Generations (Millennials and Gen Z): Young people are often at the forefront of climate activism. They have a vested interest in the future of the planet and are more likely to be affected by the long-term consequences of climate change. They're also more active on social media platforms, which play a significant role in modern activism.
Concerned Citizens: Regardless of age, many individuals are becoming more aware of and concerned about environmental issues. These are people who might not be activists but are sympathetic to the cause and can be mobilized to take action.
Policy Makers and Politicians: One of the primary goals of activist groups is to effect change at the policy level. Targeting those in positions of power is crucial to enact systemic change.
Businesses and Corporations: Many environmental activist groups target businesses, especially those in industries with significant carbon footprints, to encourage them to adopt more sustainable practices.
Educational Institutions: Schools, colleges, and universities are hubs for activism. Engaging with students, faculty, and administration can lead to institutional changes and the spread of awareness.
Local Communities: Grassroots movements often focus on local communities, especially those directly affected by environmental issues, like communities near oil refineries, pipelines, or areas affected by deforestation.
Allies from Other Movements: Intersectionality plays a significant role in modern activism. Climate activists often collaborate with activists from other movements, recognizing that many societal issues are interconnected.
Media: Gaining media attention can amplify the message and reach a broader audience. Activist groups often target journalists and media outlets to cover their actions and spread their message.Brand Analysis