Why loyalty matters?

Research across multiple industries shows that loyalty programs often lead to increased customer retention, higher spend per visit, and improved customer lifetime value.

⁠

Studies⁠

in the travel industry indicate that well-designed loyalty programs can lead to increased bookings and customer retention by rewarding frequent usage and providing exclusive incentives. For instance, a Deloitte report highlights that personalized programs offering diverse rewards can drive measurable loyalty and retention improvements, especially in highly competitive travel markets like vacation rentals

⁠

Studies⁠

have shown that existing customers spend 67% more than new customers.

The probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%. Moreover, increasing the customer retention rate by only

5% increases profits by 25-95%⁠

Another study shows that the lifetime value of customers with emotional relationships with brands is

306% higher⁠

, and one of the best ways to achieve emotional loyalty is

instant gratification⁠

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