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Launch Checklist

Area

Question

Answer

Instructions if "Yes” (or unsure)

Will new learning material be needed (or updates to existing documentation)? Help Center articles? Images/GIFs? YouTube videos? Plugin documentation?

Talk to the Product Education team.

Will this feature require new support processes, like saved replies, new tags to track feature changes, or training the support team on new products/changes?

Talk to the Support team.

Have you implemented sufficient tracking in order to measure success, risks and impact on user behavior for the new feature?

Align with Data Analyst to ensure tracking is implemented

Could this impact Growth numbers? (E.g., impact to NUX, UI changes to CTAs.)

We are running A/B testing as part of beta testing to 10k users

Are we turning this feature on for everyone immediately (versus a gradual rollout)

Are we running a Beta for this?

Include PMM team

Do we need an onboarding experience?

Include PMM team

Do we need teaser campaign to offer glimps of new loyalty features and benefits.

PMM team

Launch event in San Francisco headquarter

Marketing tand Event eam

Ensure influencer partnerships to promote program

Social media team

Prepare PRs

PR team

Will this be available only in certain tiers?

All users are part of the program, but discounts based on Tier.

Is this a new action that should be included in the Activity Logs?

Talk to the Enterprise team.

Are you introducing new functionality that we’d want to add to our Web or Plugin APIs?

Could this break any existing integrations (e.g., with Zeplin, JIRA)?

Will this introduce new work on mobile or mobile web?

Mobile team is part of the deveopment and roll out is happening simultaniously both on web and mobile

Are you introducing new data models, or exposing new API end points? Or are you changing anything to do with Authentication, Sign in, or Sign up? Is data flowing to a new vendor or outside of Airbnb prod ?

Are we collecting any data that we did not already, or are we using any data in a manner that we did not already use it in?

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