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Launch Checklist
Area
Question
Answer
Instructions if "Yes” (or unsure)
Support
Will new learning material be needed (or updates to existing documentation)? Help Center articles? Images/GIFs? YouTube videos? Plugin documentation?
Yes
Talk to the Product Education team.
Will this feature require new support processes, like saved replies, new tags to track feature changes, or training the support team on new products/changes?
Yes
Talk to the Support team.
Growth & Data
Have you implemented sufficient tracking in order to measure success, risks and impact on user behavior for the new feature?
Yes
Align with Data Analyst to ensure tracking is implemented
Could this impact Growth numbers? (E.g., impact to NUX, UI changes to CTAs.)
Yes
We are running A/B testing as part of beta testing to 10k users
Are we turning this feature on for everyone immediately (versus a gradual rollout)
No
Marketing
Are we running a Beta for this?
Yes
Include PMM team
Do we need an onboarding experience?
Yes
Include PMM team
Do we need teaser campaign to offer glimps of new loyalty features and benefits.
Yes
PMM team
Launch event in San Francisco headquarter
Yes
Marketing tand Event eam
Ensure influencer partnerships to promote program
Yes
Social media team
Prepare PRs
Yes
PR team
Enterprise
Will this be available only in certain tiers?
Yes
All users are part of the program, but discounts based on Tier.
Is this a new action that should be included in the Activity Logs?
Yes
Talk to the Enterprise team.
Platform
Are you introducing new functionality that we’d want to add to our Web or Plugin APIs?
No
Could this break any existing integrations (e.g., with Zeplin, JIRA)?
No
Will this introduce new work on mobile or mobile web?
Yes
Mobile team is part of the deveopment and roll out is happening simultaniously both on web and mobile
Security & Privacy
Are you introducing new data models, or exposing new API end points? Or are you changing anything to do with Authentication, Sign in, or Sign up? Is data flowing to a new vendor or outside of Airbnb prod ?
No
Are we collecting any data that we did not already, or are we using any data in a manner that we did not already use it in?
No
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