Host Community

Incentivizing and supporting hosts is crucial to ensure the success of the program. For

Booking.com⁠

Genius partners on average see an increase of 70% in search result views, 45% in bookings and 40% in revenue with the cost of the discount accounted for.

Host Incentives

Exclusive Listings for Loyalty Members: Hosts could choose to offer certain nights or special properties exclusively to loyalty members, which would increase their booking volume from repeat, high-value customers.

Priority Placement in Searches: Give properties belonging to engaged hosts priority placement in search results for loyalty members, which would increase visibility and, consequently, booking rates.

Flexible Booking Policies for Loyal Guests: Hosts could opt into offering more flexible cancellation or rescheduling policies for loyalty members, which might attract more bookings from frequent travelers who value flexibility.

Volume-Based Discounts: As hosts book more frequently with loyalty members, they could gradually receive reduced service fees, especially if they consistently offer benefits like discounts or special accommodations to repeat travelers.

“Preferred Host” Status: Similar to “Superhost” but focused on loyalty program participation, this status could recognize hosts who frequently cater to loyalty members with perks like discounted fees, priority access to loyalty-driven promotions, or additional visibility.

Dedicated Customer Support: Hosts engaged in the loyalty program could receive enhanced customer support, ensuring quicker responses and dedicated agents. This support would be particularly valuable during busy seasons or peak demand.

Incentives for Early Participation: Hosts who join the loyalty program early could receive bonuses, like waived fees on their first few loyalty bookings, or marketing boosts that increase visibility among loyalty members.

Increased Flexibility: The loyalty program could also include dynamic pricing and booking features that make it easier for hosts to offer loyalty-based discounts, especially on off-peak dates or last-minute bookings, helping hosts boost occupancy and income.

Host Benefits within Loyalty Program

Access to High-Quality Guests: Since loyalty members are likely to be repeat travelers with established profiles, they often bring a level of reliability and predictability that reduces risks associated with unknown guests. Based on the survey conducted by Airbnb in 2018, majority of hosts put high-quality guests as their no. 1 priority.

Support with Revenue Management: Data-driven insights could be offered to help hosts participating in the program optimize pricing, improve occupancy, and forecast demand from loyalty members.

Expanded Reach: By participating in the program, hosts’ properties become more accessible to an engaged base of Airbnb loyalty members, which translates to increased bookings and potentially higher earnings.

Key Metrics to Monitor Host Engagement

Host Participation Rate in Loyalty Program: The percentage of eligible hosts who opt into the loyalty program or offer benefits to loyalty members.

Loyalty Member Bookings per Host: Tracks the booking frequency of loyalty members across participating hosts to see if loyalty incentives increase booking rates.

Host Satisfaction: Through surveys and reviews, Airbnb can review host satisfaction with loyalty program features, support, and potential revenue impact.

Revenue Impact: Compare revenue growth from loyalty member bookings across participating hosts versus those not in the program, assessing the program’s financial impact on hosts.

Host churn rate - Percentage of hosts who opt out from the program.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.