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Strategy / Mission


[Concise explanation of the idea (ideally include a rough sketch)]


[How does this initiative tie to broader team or company goals?]


[What's the underlying problem we've observed? Key examples to demonstrate?
How will this create value for our customers?]

User-based job or tasks

[What should customer be able to do when this initiative is 'done?'
What job do we think we're solving?]


[Can we validate or benchmark early in the process?
How are you going to test that we've enabled the user to do X?]


[What are the related goals we could do but are not going to?]

Time & Budget

[How long will this take? What resources will this take?]


[Who are the people in the company that you should look to for guidance or feedback?
How will you engage them in what you're building?]
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