We would like to divide our Go to Market in two phases
Till First 100 Customers
GrowEasy’s primary goal is to generate leads for businesses and help them grow their business in easiest possible manner
So to make sure we are successful in helping businesses generate leads and growing our business, Generating leads via GrowEasy and converting them to our customer is our GTM
Note: We got our first paying customer’s lead via GrowEasy
After First 100 Customers
As founders of GrowEasy, We both have extensively worked with two marketing channels during our tenures at various Indian Startups like INDmoney, Shopclues, Goibibo, 5paisa, Viu collectively.
Product led growth
Initiatives like: Refer and Earn, White-labelled Agency Solutions
Performance Marketing
App Install Campaigns on Google & Facebook
So these are the channels we would activate once we have 100 paying customers
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