🌟 GOAL 1: Launch Social Media Presence to Increase Visibility and Engagement
Objective: Create and manage Instagram, Facebook, and TikTok accounts to promote pedicab rides, Hiii gear, and engage with the local community.
SMART Breakdown:
Specific: Create 3 social media accounts and post 3x per week with varied content. Measurable: Accounts set up, one-month content calendar prepared, and first week of posts scheduled. Achievable: Use free scheduling tools and pre-made templates. Delegate setup support if needed. Relevant: Improves brand visibility and connects directly with local customers and tourists. Time-Bound: Accounts active and initial content published by Friday, May 10. Detailed Tasks:
Set up Instagram, Facebook, and TikTok business accounts with matching handles. Create bios, profile photos, and link back to main contact points (email, website, Taxi Caller). Use Canva to design posts for: ride promos, gear features, behind-the-scenes, and testimonials. Build 30-day content calendar (with themes: Magic Mondays, Whoo Wednesdays, Feature Fridays). Use Buffer, Meta Suite, or Creator Studio to schedule. Add logins and backup codes to LastPass for safekeeping. 🚀 GOAL 2: Establish Consistent Hours of Operation and Dispatching System
Objective: Define and publicly share operating hours and assign Lauren to manage dispatching using Taxi Caller.
SMART Breakdown:
Specific: Assign days/hours for pedicab operation and coordinate availability with drivers. Measurable: Weekly schedule posted; Lauren handling all incoming ride coordination. Achievable: Use shared Google Calendar and driver chat for schedule alignment. Relevant: Builds trust with customers and improves service efficiency. Time-Bound: Complete rollout by Monday, May 13. Detailed Tasks:
Meet with Lauren to define dispatcher responsibilities. Create a shared Google Sheet or Calendar with daily ride hours. Confirm driver availability for the week (at least 3 committed shifts each). Publish hours to social media bios and link from QR codes on flyers. Ensure Taxi Caller hours reflect availability. 🎓 GOAL 3: Order and Distribute Pedicab Flyers for Customer Engagement
Objective: Design, print, and distribute branded flyers that promote Ho‘ohana Whoo rides and gear.
SMART Breakdown:
Specific: Design a visually engaging flyer with service offerings and QR codes. Measurable: 1,000 flyers printed and actively distributed. Achievable: Use local printer or order online; design with Canva. Relevant: Strengthens street-level marketing and boosts walk-up interest. Time-Bound: Flyers printed and distributed by Wednesday, May 15. Detailed Tasks:
Design flyer with logo, pricing, ride options, gear highlights, QR to Taxi Caller. Include key contact info and taglines (e.g., "Ride with Intent, Ride with Whoo!"). Print through a trusted vendor (RushMyPrint, Staples, or local shop). Distribute to all active drivers. Hand out personally during peak hours on Dirty 6th. 🔐 GOAL 4: Implement a Password and Access Management System
Objective: Centralize and protect all important logins using LastPass.
SMART Breakdown:
Specific: Organize logins for social media, Taxi Caller, email, and other platforms. Measurable: All accounts stored in folders, with shared access where needed. Achievable: Setup takes under one hour; can invite collaborators securely. Relevant: Protects business access, saves time, and avoids account lockouts. Time-Bound: Set up and fully populated by Thursday, May 9. Detailed Tasks:
Create a free or team LastPass account. Add all business logins: socials, website, POS, Taxi Caller, forms. Organize into labeled folders (Marketing, Dispatch, Operations). Input backup codes and recovery info. Share access with Lauren (read-only or admin as needed). Next Step: Weekly progress check-ins on Monday mornings to assess:
Any blockers or support needed Adjustments to timelines or workload 